San Diego, CA (PRWEB) March 19, 2013
Underground Elephant releases its proprietary premium new auction-based marketplace platform based on a pay-per-click (PPC) bidding model. The software platform is different than other existing enhanced exchanges in that 100% of the web traffic is internally generated.
Underground Elephant’s dynamic pay-per-click traffic program allows clients to login and allocate funds by product, geographic location, while controlling bidding and monitoring campaign metrics such as impressions, clicks, lead conversions.
Other features include:
· Bid Push-Down
· Real-time reporting
· Fraud and Bot Protection
· Granular Bidding Capabilities
· Day Parting
· Volume Control
· Custom Creative Development
· Expansive Media Gallery with Editing Options
· Fully Integrated Content Management System
Jason Kulpa, CEO said, “We created a very complex client serving platform that solves major challenges in a consolidated industry with few customer choices. The user experience is incredibly fluid and creates a consistent yield for our clients. This is Underground Elephant’s first software platform designed specifically for public use, but there are plans for further product releases.”
Currently auto insurance clients, mortgage customers, and secondary education organizations are using Underground Elephant’s platform. Other industry channels scheduled for release this year include home services, and hyper-local business search.
About Underground Elephant:
Underground Elephant is a direct response company that helps find your best customers through its proprietary traffic management platforms. Visit: undergroundelephant.com for more details and to schedule a demonstration. Or visit us at 2013, booth #417 during leadscon.com