Is this Successful Kickstarter Project Building the World’s Best Undershirt?

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Mr. Davis Clothing Company, LLC: A new men's clothing startup is changing the common undershirt Their Kickstarter campaign has attracted hundreds of backers for a new, premium undershirt that won't show through dress shirts.

Mr. Davis

Mr. Davis: The World's Best Undershirt

Guys are wearing the undershirt equivalent of $10 running shoes, so it’s no surprise they don’t like them. We’re just happy that so many agree that it’s time to change the undershirt for good.

Mr. Davis Clothing Company, a new ecommerce startup, begain with one mission: to make the world’s best undershirt, and they launched their brand on Kickstarter to bring that shirt to market. “We started Mr. Davis because the undershirts that are available today are poorly designed and uncomfortable, so we decided to make one people would actually like,” said Jeremy Chrysler, one of the founders of Mr. Davis. Made from 96% sustainable bamboo, and 4% spandex, Mr. Davis shirts stay tucked and are made of a thin, stretchy fabric, which they say adds comfort. Additionally, because the fabric is a proprietary color they call “Tone,” they don’t show, even through light shirts. “When you wear Mr. Davis, you’ll just look better,” commented John McClain, another co-founder.

But the Mr. Davis team wanted to do more than make the perfect shirt, they wanted it to make it easier to buy. “No man has ever said ‘I just love buying undershirts,’” quipped McClain during an interview. “So we decided to fix that too.”

Mr. Davis is joining a host of new online startups like Everlane and Frank & Oak, that are selling premium clothing direct to consumers. “Most consumers wouldn’t believe how much clothing is marked up through traditional retail distribution. It’s not uncommon to see something sold for five to six times the cost to make it,” said Chrysler.

“We’ve optimized our business model around the supply chain to deliver the highest quality at the lowest price.” added Chrysler. When Mr. Davis launches their full site this June, they’ll be rolling out a membership program that automatically delivers a three pack of shirts every three months or so. “When our customers become members, they effectively become the most important link in the supply chain. By telling us what they want and when they want it, we can pass on even more savings to them,” said McClain. “The bonus is guys will never have to think about buying undershirts again. They’ll just have them at the lowest possible price.”

But does the world need a better undershirt? The success of the Kickstarter campaign would point to a “yes.” Mr. Davis has surpassed its original funding goal by over 50% just a few days into a month-long campaign. “We’ve been amazed and humbled by the responses we’ve gotten from men and women all around the world,” said Chrysler, adding “Guys are wearing the undershirt equivalent of $10 running shoes, so it’s no surprise they don’t like them. We’re just happy that so many agree that it’s time to change the undershirt for good.”

Visit the Kickstarter project here: http://www.kickstarter.com/projects/892967586/mr-davis-the-worlds-best-undershirt?ref=pr.

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