Anthem Worldwide Research Shows Brands What Women Really Want from Health & Wellness at 9th Annual M2W® – The Marketing to Women Conference

Kathy Oneto and Jim Lucas of Anthem Worldwide will share insights from their new study of three generations of women to show brand marketers how to build stronger, longer lasting connections with women, at the 9th Annual M2W® – The Marketing to Women Conference.

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Kathy Oneto, Vice President, Brand Strategy, Anthem Worldwide

Kathy Oneto, Vice President, Brand Strategy, Anthem Worldwide

We’ll show how brands can partner with women to lead stronger, healthier lives and build market share and long term brand loyalty at the same time.

Chicago, IL (PRWEB) March 20, 2013

“We’ll tap the insights from our new study of three generations of women to show brand marketers how to build stronger, longer lasting connections with women,” said Kathy Oneto, Vice President, Brand Strategy, Anthem Worldwide. Oneto will be accompanied by Jim Lucas, Anthem’s EVP, Global Director, Insights and Strategy in their presentation of Anthem Worldwide’s new research at the 9th annual M2W® – The Marketing to Women Conference, April 16 & 17, 2013, Chicago Cultural Center.

“The study showed that 82% of women agree that “there will be negative consequences if I don’t take care of my health,” and 74% of them are motivated to be healthy,” according to Oneto. “For these reasons, amongst others, we wanted to better understand what women really want from Health & Wellness across three generations of women, Millennials, Generation X, and Boomers, and how brands can help them realize the benefits, from functional to emotional."

“What we found is that women are open to and are in fact seeking brands to motivate them to be healthy and well so they can reach their goals at any life stage’” Oneto added. We’ll show how brands can partner with women to lead stronger, healthier lives and build market share and long term brand loyalty at the same time.”

About M2W®:
M2W®, part of Women Mean Business!™ Week, is the world’s premier conference on marketing to women. Since its founding in 2005, the event has been attended by thousands of senior-level brand managers and marketing executives from Fortune 500 companies representing major consumer product and service categories, including financial services, healthcare, automotive, housing, pharmaceutical, F&B, electronics, travel, retail, fashion, HBA, etc.

Sponsors for the 2013 conference include Associate Sponsors: GfK, Linkage Research, Willoughby Design, Whitaker International, Anthem!, Mabel’s Labels, Conill, General Growth Properties AOL Daily Finance, and House Party; Workshop Sponsors: TRIS3CT, Insights in Marketing, LLC, Iron Girl and The Pert Group; and Showcase Sponsors: MEplusYOU, Female Factor, Healthy Initiative Foundation, Lifescript, Snippies, Paramount Market Publishing and Carolina Pad.

For complete conference information visit: http://www.m2w.biz or call 860.724.2649 x14. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.


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M2W Conference 2013 Women Are Economic Opportunity #1

M2W Conference 2013 Women Are Economic Opportunity #1