Philadelphia, PA (PRWEB) March 21, 2013
Free People will open the doors to its 78th boutique in The Fashion Mall at Keystone this Friday, March 22nd, 2013. Moving into the newly renovated space the 1,800 square foot boutique was designed to have a bohemian bungalow feel. Hand-carved wooden fixtures and cabinetry from India adorn soft plaster walls. The clean backdrop allows for an ever-changing merchandise assortment and seasonal displays to effortlessly interact with the space.
“We are happy to start the year with the opening of our first store in Indiana,” says Free People Director of Stores, Beth Wehagen. “We have always had great success in the mid-west and are excited to be able to bring a Free People store to our fans in Indianapolis.”
The location will carry an assortment of apparel, outerwear, and accessories year-round, but at opening customers can expect to find all varieties of shorts and tees. The two categories are strong suits of the brand, and feature innovative silhouettes along and expert washes. The retailer emphasizes creativity in its entire product offering – drawing, designing, cutting, and sewing for its Free People girl. Often, the brand’s clothing has unexpected features – seams, stitches, and hand-touched elements – that are vintage-inspired and updated with a modern spin.
Each store has a team of expert stylists on hand to help customers get their desired Free People look. Customers can also get inspiration online with FP Me, Free People’s brand new style Community that offers fans a way to share their personal style, create looks, curate collections, and interact with one another. Fans in Indianapolis can now shop the website or the new boutique and share their wears with a global fashion community worldwide through FP Me.
The store is located at 8702 Keystone Crossing, #64 Fashion Mall, Indianapolis, IN 46240. Store hours will run Mon-Thu 10am-7pm, Fri-Sat 10am-9pm, and Sun 12pm-6pm. The store’s telephone number will be (317) 556-5492. Fans should also “like” the store on Facebook to stay up-to-date on all of the latest arrivals, events, and other happenings (https://www.facebook.com/FreePeopleIndianapolis).
About Free People
Free People is a specialty clothing brand featuring the latest trends and vintage collections for women who live free through fashion, art, music, and travel. The bohemian look consists of quality apparel, shoes, and accessories that invoke attributes of femininity, spirit, and creativity with its design. Free People is distributed globally via direct channels, including the Free People US site and Free People UK site, as well as specialty boutiques, top department stores, and the brand’s own free standing retail locations in the U.S. and Canada.