MyNewFinancialAdvisor.com (MNFA) Announces Launch of eReferral System for Advisors

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System expands to encompass entire lead processing solution for advisors, from sourcing to deal close. Pricing model adapted to include fixed cost and/or revenue sharing. Pricing will compete with traditional custodian-advisor direct models. MNFA has on-boarded $1.7 Billion in investable new client assets to the system since inception.

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When I joined we had a straightforward lead-gen model, and I quickly saw that the advisor needed a traditional product that functioned similarly to the way they have always grown their business: via referrals - David Cantrell, CEO

MyNewFinancialAdvisor.com (“MNFA”), an online marketing services firm for financial advisors, today announced a new end to end offering for advisors wherein the company will process existing new business leads and will set appointments for advisors with these Baby Boomer prospects. This upgraded system will initially be offered to MNFA’s elite advisor clients.

“When I joined we had a straightforward lead-gen model, and I quickly saw that the advisor needed a traditional product that functioned similarly to the way they have always grown their business: via referrals. To help fully distinguish our product from everyone else we took it a step further and can now set the appointment for the advisor,” said David Cantrell MNFA’s co-Founder and CEO. “Now, the only open issue for the advisor is whether or not they can close the business.”

MNFA’s eReferral System helps advisors grow their business by infusing their sales process with scale, reach and technology.

For the new eReferral System, MNFA will receive the Boomer information through their main site http://www.FreeRetirementReport.com, validate all of the client data through their call center, and then set an appointment on the advisors calendar. MNFA’s average prospect has $845,000 in investable assets. The company has developed several pricing scenarios for advisors that incorporate a fixed cost and/or a revenue sharing component. MNFA will maintain its legacy products and pricing.

“The breakeven math for an advisor is straightforward. With our average prospect generating almost $10,000 in fee income, an advisor with a high close rate stands to do exceedingly well.” Says Frank Troise, Chairman and Co-Founder. “Conversely, advisors who have the capacity for large volume can leverage our standard lead-gen product which has a lower price point but a significantly higher volume of lead flow.”

In comparison to custodian channels, MNFA offers a cheaper and more effective solution. Similar to the custodian referral platforms, MNFA validates all of the client data directly with the client, but MNFA also sets the appointment with the advisor. All of this is offered at a lower aggregate price point than the custodian advisor direct channels.

MNFA’s lead product, FreeRetirementReport.com, has on-boarded more than $1.7 billion in investable client assets since its CNBC launch on April 2012, with 50% of those assets signing up after Jan 1st 2013.

About My New Financial Advisor

My New Financial Advisor is dedicated to meeting the needs of today’s Baby Boomer by providing them what they need: Free Financial Healthcare. The FreeRetirementReport.com offering gives Baby Boomers the same high quality analysis available to ultra-high-net-worth individuals. MNFA’s innovative turn-key solution for financial advisors combines proven financial analysis tools, online and affiliate marketing technology and performance based marketing techniques to connect Baby Boomers and financial advisors immediately on a massive national scale. Visit http://www.mynewfinancialadvisor.com for more company information.

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Jason Lahita
FiComm Partners, LLC
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