Disclosure should not be seen as a negative, but rather as a key component to establishing oneself as a reliable and trustworthy source.
Chicago, IL (PRWEB) March 20, 2013
This event is free and open to the public. Attendees will also be able to use the chat room to submit their questions and comments for live discussion. To reserve your spot, go to BigMarker.com/gcinteractive/disclose2013.
Attendees will also learn:
- What updates have been made since the 2000 report, including in social media, advertising, and video.
- Why disclosure is essential for digital marketers and other professionals involved in the digital space.
- Biggest myths and misconceptions digital marketers have about disclosure
- Real-life examples, consequences, and punishments for failing to follow disclosure laws.
- What questions remain unanswered by the FTC
- Tips for best practices with disclosure for building trust with your audience.
Successful online content creators today all have a solid relationship with their audience that is built on trust.” says Hawkins. “Even when the relationship may seem natural, it is always important to maintain their trust. Disclosure is paramount for online professionals to continually build upon that trust relationship. Disclosure of business relationships further cements, in the audience's mind, that honesty and integrity are important and that the information being shared is valuable. Disclosure should not be seen as a negative, but rather as a key component to establishing oneself as a reliable and trustworthy source.”
“Many content creators do their best to disclose to their audiences when they have received money, gifts, or other special perks that supports the content they make available for others to enjoy for free. Despite these well-intentioned efforts, most of them may be unknowingly violating the FTC’s disclosure rules.” says Crowell. “Even for people who actually know about the new guidelines, there’s still great confusion over what they’re supposed to disclose, and exactly how to do it. That’s why we’ve decided the best way to start is with a basic education of what every digital professional should know about these updated disclosure laws, in a way that’s very easy to follow and apply.”
ABOUT THE HOST
Grant Crowell is a trusted veteran content marketer, author, blogger, speaker and all-around Jack of many trades. He has worked in the online marketing industry since 1996 providing digital strategies and development to enterprises and entrepreneurs of all sizes, including video, search marketing/SEO, social media, usability, legal issues and ethics for both enterprise-level organizations and startups. He is a former columnist for ReelSEO and OnlineVideo.net; and a guest blogger covering the online video industry for many publications, including Mashable and Social Media Examiner. He is also the author of the recent report, “Pay Me To Trust You: An Online Marketer’s Guide to The FTC’s Revised Guidelines for Disclosures of Endorsements in Social Media," which is also published on the FTC.gov website. Grant also carries a traditional media background includes being a former talk-show host on AM radio, a professional newspaper cartoonist and illustrator, and a documentary film producer on first amendment issues in academia.
ABOUT THE SPEAKERS
Sara Hawkins is a lawyer, blogger, and all-around Jane of many trades. Sara has been a lawyer for over 15 years and provides legal guidance to entrepreneurs and businesses of all sizes regarding a variety of topics, including social media, digital rights and ethics, and is passionate about the law and making it understandable, accessible and fun. Sara currently runs her own personal blog, Saving For Someday; and provides legal consulting with bloggers, online content creators, marketers, PR agencies, and brands. She has spoken at several conferences about the legal issues relating to online content and is a featured legal-issues writer at Social Media Examiner.
Gordon Firemark is an attorney and the producer and host of Entertainment Law Update., a podcast for artists and professionals in the entertainment industries. His practice also covers intellectual property, cyberspace, new media and business/corporate matters for clients in the entertainment industry. He is also the author of The Podcast, Blog and New Media Producer’s Legal Survival Guide; and teaches business law at Loyola Marymount University. Gordon also teaches Theatre Law at Southwestern Law School, and his course on podcasting for lawyers will be offered later this year.