PointClear’s Carrie Surprenant, Karla Blalock Nominated as SLMA Women to Watch; 20 Outstanding Sales Lead Management Executives to be Named

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PointClear, an Atlanta-based prospect development company, today announced that two of its senior executives were nominated to the Sales Lead Management Association (SLMA) 20 Women to Watch, an annual program recognizing exceptional industry leadership. Karla Blalock, PointClear chief operating officer, and Carrie Surprenant, PointClear senior vice president of marketing & technology strategy, are among scores of outstanding women involved in the vital discipline of managing sales leads to be nominated to this innovative program by members of SLMA—an organization with a membership of 4,300+ sales and marketing professionals worldwide.

All women nominated to the 20 Women to Watch program are builders of wealth,” said Susan Campanale, SLMA vice president. “They understand the importance of sales lead management and marketing return-on-investment.

PointClear, an Atlanta-based prospect development company, today announced that two of its senior executives were nominated to the Sales Lead Management Association (SLMA) 20 Women to Watch, an annual program recognizing exceptional industry leadership. Karla Blalock, PointClear chief operating officer, and Carrie Surprenant, PointClear senior vice president of marketing & technology strategy, are among scores of outstanding women involved in the vital discipline of managing sales leads to be nominated to this innovative program by members of SLMA—an organization with a membership of 4,300+ sales and marketing professionals worldwide.

“It is an honor to be nominated,” said Surprenant, a 15-year veteran of the sales lead management industry who has been instrumental in applying technologies to make the sales process more effective and efficient. “I appreciate this opportunity to be recognized—and to be in the company of such stand-outs in our field.”

Blalock concurs: “I am honored to be part of this program,” said the two-time winner of the award in previous years. “Sales lead management is a competitive business with many exceptional leaders. I consider myself fortunate to be associated with the SLMA 20 Women to Watch,” Blalock said.

“All women nominated to the 20 Women to Watch program are builders of wealth,” said Susan Campanale, SLMA vice president. “They understand the importance of sales lead management and marketing return-on-investment.”

Nominees are judged on the candidate’s contributions to marketing, sales and sales lead management—including pioneering efforts to advance skill and knowledge within the fields. Additional qualifications, such as board positions, book and article authorships, and speaking on behalf of the subject of sales lead management and marketing ROI, are taken into account. This program is not based on popularity.

“We are committed to meaningful, objective evaluation of qualifications, and to recognizing the most deserving women leaders in the industry,” said James Obermayer, SLMA executive director. Obermayer noted that final selection of the 20 Women to Watch is at the discretion of the judging committee, which includes members of the SLMA executive team, and three industry professionals.

The Sales Lead Management Association accepted nominations for this year’s 20 Women to Watch through March 15, 2013. Nominations are typically for managers working for CRM software, marketing automation software, and other sales lead management firms. Winners will be announced April 2, 2013 at 10 a.m. PST.

Surprenant recognizes the value of technology in creating a more efficient sales process, a more empowered sales team and accountability across marketing, sales and the c-suite. As senior vice president of marketing and technology strategy at PointClear, she’s embraced sales lead management innovations ahead of the curve, including SEO, marketing automation, drip marketing and social media. Since joining the company in 2001, she’s become known for applying best practices for the benefit of co-workers, clients and the organizations she serves. Surprenant has also been instrumental in the publication of valuable thought leadership, including the sales lead management blog ViewPoint; video interview series PowerViews and the book The Truth About Leads authored by CEO Dan McDade.

Blalock, who was promoted to PointClear COO in October, 2011, helps B2B clients in technology, healthcare and business services industries improve margins and grow sales. She’s responsible for all client operations at the prospect development firm—from program planning and management to delivery, from measurement against business objectives to reporting. Karla joined PointClear in 2004. Over the past 25 years she has also held marketing, sales management and operational positions within the service, manufacturing and distribution industries. Blalock was one of the 50 Most Influential People in Sales Lead Management, a peer recognition program for leadership in sales lead management, in 2010, 2011 and 2012, in addition to being an SLMA Woman to Watch in 2011 and 2012.

About the Sales Lead Management Association
The Sales Lead Management Association was founded in 2007. Membership is free. The association serves 4,301 members of the worldwide sales lead management community. In 2012, SLMA’s site received more than 149,410 total visitors. A privately held organization, SLMA has a diversified business model with revenues coming from sponsors, display advertising, SLMA Radio, sponsored video webinars, newsletter advertising, sponsored cartoons, industry leader links, a speaker’s directory, case studies and a blog, Sales Lead Management Today. SLMA featured programs include more than 300 articles and white papers, The 50 Most Influential People in Sales Lead Management and the SLMA 20 Women to Watch and Sales Lead Management Week, held each year in October. For additional information, visit SLMA.

About PointClear
http:// PointClear is the B2B prospect development partner, providing the strategy, analytics and execution services needed to optimize sales and marketing processes, and drive revenue. Companies that achieve Optimized Prospect Development™ are assured virtually 100% of leads delivered by marketing to sales are sales-qualified … and up to 5 times more deals are closed. Founded in 1997, PointClear instills the cross-functional collaboration and operational excellence C-level execs need to increase sales and marketing effectiveness, decrease costs—and achieve optimum results. PointClear’s president Dan McDade has authored a book, The Truth About Leads, available on Amazon and other online sources.
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Elizabeth Fairleigh
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