Alexandria, VA (PRWEB) March 21, 2013
A new study by Besttoolbars in to the effectiveness of online charity cash back companies has revealed a dynamic new way that such organizations can increase their revenues. While monitoring the use of its cash back browser add-on development services, Besttoolbars found that the simple addition of a price comparison feature can lead to greater revenue streams. The price comparison feature can be added to the charity’s cash back browser add-ons at the development stage.
In the course of the Besttoolbars study, it was able to determine a cycle of typical user activity. It identified that the typical charity cash back add-on usage began with any internet user about to make an online purchase. As they were shopping online, it found that the addition of a price comparison feature made a purchase much more likely. In this scenario, the add-on would run on the user’s computer or tablet, they would visit an online retailer and navigate to their desired product page. Upon opening the product page, the plug in detects that a product is being viewed and shows similar products (or the same product in some cases), available from other retailers online at a lower price.
With a charity cash back browser add-on developed with a price comparison feature, Besttoolbars identified that at this stage, it was possible to highlight products offered by affiliate merchants. This made it very clear which retailers offered cash back benefits to the charity. This very simple addition ensured that the user could easily make a purchase safe in the knowledge that a portion of their purchase price would be sent to the selected charity at the same time.
Besttoolbars determined that the benefit for the charity is that users become more motivated to shop through cash back affiliate partners, therefore helping to actively generate more revenue for the charity in question than a plug-in alone.
Valery Kuznetsov Key Projects Manager, “Our cash back browser add-on development team is always looking for new ways to make our service more effective for clients. We were pleased to be able to prove that the simple addition of a price comparison feature could lead to such a positive results for online charity cash back companies. We’re constantly studying user behavior patterns and plug in usage to provide even greater value for clients and look forward to publishing further findings in this area shortly.”
To find out more about Besttoolbars and its cash back browser add-on development services please visit http://www.besttoolbars.net
About Besttoolbars: Besttoolbars is a company well known for creating browser toolbars and add-ons. It has worked with an array of global brands, from start-ups to high-profile Fortune 500 corporations including Amazon, Skype, IBM, DHL, TNT and Intel. More than 7000 companies currently use solutions created on the Besttoolbars platform. Its product line includes:
Toolbar Studio: IDE for designing toolbars for Internet Explorer and Firefox
Add-ons Framework: Framework for building add-ons for Internet Explorer, Firefox, Chrome, Safari, and Opera
Besttoolbars also offers a number of services to help businesses integrate their products with desktops and mobile phones. It provides custom browser development, add-ons, add-ins and mobile app development.