Bellucci Premium Supports Battle to Preserve Genuine Savon de Marseille

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In response to an article published by the Olive Oil Times describing the rise in counterfeit olive oil-based Marseille soap, Bellucci Premium affirms the need for European official recognition labels to protect soap manufacturers.

On March 22, Natalie Sexenian, the marketing manager for olive oil producer Bellucci Premium, responds to an article published by the Olive Oil Times about the increase in fraudulent olive oil soap called Savon de Marseille.

According to Olive Oil Times, Savon de Marseille is a popular type of soap originating in Marseille, France. In 1688, a law employed strict regulations on how Savon de Marseille could be produced and how it could be classified. For instance, genuine Marseille soaps contain at least 72 percent olive oil without any artificial additives.

However, Savon de Marseille is not patented, which means anyone in the world can duplicate this type of soap without reprimand reports Olive Oil Times. The article says this has caused an influx of counterfeit soap to flood the market. Manufacturers in Asia are stamping soaps with the Savon de Marseille label, but actually making them with perfumes and animal fats instead of olive oil.

Sexenian says the natural Savon de Marseille is great for your skin because of its high olive oil content. “Genuine Marseille soaps are made with three-quarters pure olive oil,” she says. “Because of its extreme moisturizing benefits, olive oil is an important ingredient in soap. Unfortunately, it’s a bit pricey, which leads to fraudulent products. Many soap manufacturers disguising their artificial products and label them as Savon de Marseille. There should be strict regulations on labels to ensure people get the soap they think they are buying.”

According to Olive Oil Times, there are only four original manufacturers of Marseille soaps, one being Le Sérail. In an attempt to protect the purity of the soap, Marseille manufacturers are asking that Protected Geographical Indication apply to Savon de Marseille, the article says. This would allow the soap to gain recognition in terms of origin and quality.

“There has to be a way for European officials to validate which brands make genuine olive oil Marseille soaps and which do not,” Sexenian says. “I encourage European officials to take this into consideration because of the popularity and rich history of the soap. It is a part of history and should be preserved.”

Bellucci Premium Toscano extra virgin olive oil uses olives that are grown on the beautiful landscapes of Tuscany, and maintained by 3rd and 4th generation farmers. Bellucci offers three different types of oil, including an organic option, that offers a mild peppery flavor and fruity undertones that will satisfy any palate. The third type of oil Bellucci offers is the world’s finest Italian extra virgin olive oil, grown only by Italian growers in many different regions of Italy.

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Scott Darrohn
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