Getting prospects to know, like and trust you is the biggest hurdle in marketing a fitness boot camp..
Chino Hills, CA (PRWEB) March 21, 2013
Bedros Keuilian understands how to market a fitness boot camp. His Fit Body Boot Camp franchise is the fastest-selling fitness business franchise in the world and he spends much of his time mentoring and training fitness business owners and those just starting a personal training business in the best strategies for marketing and building their companies.
He’s just published a blog post on his website outlining what he calls his Lunch and Learn marketing strategy and he explains how to market a fitness boot camp using the Lunch and Learn and the done for you materials he provides.
“Basically, Lunch and Learn is a great way to build trust and credibility with many people at once. It’s an awesome marketing tool for anyone, but it’s especially good for people who are just starting a personal training business, because it helps them build a prospect list and a client base very quickly,” says Keuilian.
As Keuilian explains, the Lunch and Learn campaign begins with an introductory email to small and mid-sized companies and a follow-up phone call with an offer to conduct a lunch hour talk and even a quick workout.
“Getting prospects to know, like and trust you is the biggest hurdle in marketing a fitness boot camp or personal training business,” says Keuilian, “and the Lunch and Learn goes a long way to achieving that in just one hour. I also advise people to ask the people who attend to sign up with their email address for a nutritional or fat-burning report or e-book.”
Keuilian says that the email sign-up is the most important aspect of the Lunch and Learn strategy.
“When you email them the report or book you promised,” he explains, “you reinforce the idea that you not only know what you’re doing but you also follow through on what you promise.”
Keuilian says that the email follow-up to attendees is also when personal trainers and fitness boot camp owners should extend the offer of a training week at their facility.
“The sign-up returns on these Lunch and Learn offers have been phenomenal,” says Keuilian. “Once people are in the door, they’re already half-sold on using that trainer or that fitness boot camp, so getting them to sign for a six-month or one-year membership is a whole lot easier than it normally would be. For people trying to figure out how to market a fitness boot camp or just starting a personal training business, it’s a great way to build membership fast.”
Keuilian offers all of the email and follow-up materials on his website PTPower.com and they’re available at no cost to anyone who would like to use them.
“The website is largely for mentoring and teaching new business owners,” says Keuilian, “so we have a lot of information and materials that people can use to help them learn and grow their business. Starting a fitness business is not easy and people can use all the help the rest of us are willing to give.”
To find out more about Bedros Keuilian, his company PTPower.com and the Fitness Boot Camp Franchise Fit Body Boot Camp, contact Bedros Keuilian at (800) 261-0208. Alternatively you may use the contact form at http://ptpower.com/contact-me/ or send an email to Bedros Keuilian at support(at)keuilian(dot)com.