31st of March – World Back Up Day – Save Your Memryz

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31st of March, the second annual World Backup Day, is a tongue in cheek holiday the day before April fools to remind the world of what many people forget to do. Following recently conducted research, Jeremy Kaj, Founder of http://www.memryz.com, comments on why the importance of backing up precious memories should extend beyond just the personal computer.

Source: Memryz

World Backup day shouldn’t just get people thinking about backing up their computers; there is most likely a box somewhere in each of our homes of old printed photos and videos, which are equally if not more fragile and need backing up too.

Celebrated on the 31st of March, the second annual World Backup Day, is a tongue in cheek holiday the day before April fools to remind the world of what many people forget to do. It is the brainchild of US, Ohio's Youngstown State biology student Ismail Jadun. He saw and was concerned by the gaping hole in awareness regarding the need to back files up.

Jeremy Kaj, Founder of http://www.memryz.com, a Cloud based back up service and digital conversion site launching on World Back Up Day, highlights the potential issues. “Calling it data is distancing ourselves from what this information actually is; our most precious memories, from photos of our children, wedding videos, school projects, the kind of things which are irreplaceable. How often do you backup your data? Many of us would know the answer to the question –Not often enough. People need to utilize the Cloud to store their memories, so that if the worst happens, they can access it easily”.

On this day to remind computers users to backup their digital lives, something which even the most paranoid person may overlook, is the need to backup their non digital lives too. A recent survey of 2,500 internet users conducted by Memryz in partnership with Google found:

64.7% of respondents stated that they had printed photos and videos, that if lost or damaged, could prove irreplaceable with just over a only 35.3% said that they didn’t have any.

Jeremy Kaj commented, “World Backup day shouldn’t just get people thinking about backing up their computers; there is most likely a box somewhere in each of our homes of old printed photos and videos, which are equally if not more fragile and need backing up too.”

Measuring the success of World Backup Day is no easy task, ultimately there will be winners and losers in the world of backup, on April 1st there may also be some fools too.

About Memryz:

Memryz.com is a NEW UK based Cloud Backup & Digital Conversion Service launching on World Backup Day 31st of March 2013.

For PR enquiries please contact:
James Aberley                        
SO Marketing Ltd                    
E: james(at)somarketing(dot)com    
T: 01538 750 538                    
M: 07525026006

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Jeremy Kaj
jeremy@memryz.com
07525026006
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