Demand for news is growing, but media companies are scrambling to figure out how to meet that demand in a sustainable way.At paidContent Live we’ll look at advertising, sponsored content, paywalls, user-generated content and everything in between.
San Francisco, CA (PRWEB) March 21, 2013
At GigaOM’s annual paidContent Live conference, being held April 17 in New York City, innovators redefining the media industry will reveal the best emerging business models. Leaders in publishing, advertising, media and technology will explain how they are making content work in an industry that has long relied on precarious revenue sources.
At a time when media models are hotly debated, there are signs of hope that media companies can regain their financial footing. But there is also widespread disagreement on how to get there. In a recent article, GigaOM’s Mathew Ingram examined how sponsored content affects traditional news media when the lines between the two are blurred. That is just one of the issues to be discussed at paidContent Live.
“Demand for news is growing, but media companies are scrambling to figure out how to meet that demand in a sustainable way,” says Mathew Ingram, senior writer for paidContent and chair of paidContent Live. “At paidContent Live we’ll look at advertising, sponsored content, paywalls, user-generated content and everything in between.”
- Maria Popova, Brain Pickings
- JP Maheu, Bluefin Labs
- Andrew Ross Sorkin, The New York Times and CNBC
- Jonah Peretti, BuzzFeed
- Andrew Sullivan, The Dish
- David Karp, Tumblr
- Erik Martin, reddit
- Alan Rusbridger, The Guardian
- Bonita Stewart, Google
- Justin Smith, Atlantic Media
- Bob Bowman, MLB.com
- Jim Bankoff, Vox Media
- Jacob Weisberg, Slate Group
- Paul Caine, Time Inc.
- Chet Kanojia, Aereo
- Lewis D’Vorkin, Forbes Media
- John Borthwick, betaworks
- Rachel Chou, Open Road Integrated Media
Discounted supersaver tickets for paidContent Live are available through March 22. Follow @paidContent on Twitter (#pcLive) to stay up to date as new speakers and sessions are announced.
Some of the most influential companies in data have already lined up to sponsor paidContent Live, and sponsorships are expected to sell out. Contact Mike Sly (eventsales at gigaom dot com) to learn more about sponsorship and exhibition opportunities.
paidContent is a global news site that provides insight and analysis on the future of media and digital content for decision-makers in media, entertainment, publishing, advertising, marketing, mobile and technology. We enable readers to understand major disruptions that are creating new opportunities in digital media. Our signature event, paidContent Live, examines the innovations, companies and people transforming the industry. paidContent was acquired by GigaOM in 2012.
Founded in 2006, GigaOM is the leading global source of analysis on emerging technologies. Our news, research and events provide deep insight on the companies, people and trends disrupting technology and media.