MindShift‘s rotation180° Professional Photography Backpack Named Winner of 7th Annual Rudy Award

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Photo Industry Reporter named MindShift’s rotation180° professional backpack a winner of its editors’ 2013 picks for the 7th Annual Rudy Awards. The criteria for selecting a Rudy Award winner include “ingenuity, practicality and marketability, but also for items that possess an indefinable and scintillating offbeat quality.”

The rotation180° professional backpack's rotating waist pack allows nature and adventure photographers to maintain creative momentum by offering immediate access to primary photo equipment in even the

“We look forward to maintaining these standards of excellence in creating innovative backpacks and other gear that meet the rigorous needs of conservation photographers and those who venture into the out-of-doors," said MindShift's CEO Doug Murdoch.

Photo Industry Reporter named MindShift’s rotation180° professional backpack a winner of its editors’ 2013 picks for the 7th Annual Rudy Awards. The criteria for selecting a Rudy Award winner include “ingenuity, practicality and marketability, but also for items that possess an indefinable and scintillating offbeat quality.”

In naming the rotation180° professional a Rudy Award winner the editors said, “MindShift Gear, formed by a group of professional photographers and product designers who support the conservation of natural resources, developed rotation180° technology that targets outdoor professionals and enthusiasts who need quick access to gear. Their first product is the rotation180° professional, a photo backpack featuring an integrated waist pack that rotates out of the lower section to the front of the body, allowing full access to gear. It has four ways to carry a tripod, five outer pockets, one for a full-size hydration bladder and an optional insert to carry additional gear.”

“We are honored to have the rotation180° professional named a winner of such a prestigious award, especially with it being MindShift’s first backpack,” said MindShift co-founder Doug Murdoch. “We look forward to maintaining these standards of excellence in creating innovative backpacks and other gear that meet the rigorous needs of conservation and other outdoor photographers.”

The rotation180° professional ‘s rotating waist pack allows nature and adventure photographers to maintain creative momentum by offering immediate access to primary photo equipment in the
most precarious situations without having to take off the pack, sling it over one shoulder, or even stop hiking.

The rotation180° professional’s integrated belt pack holds a pro sized DSLR and two lenses, or a 70-200mm f2.8 attached to a body. Additional photo equipment, such as a spare body, flash, and up to five lenses, can be stored in the upper compartment’s removable camera insert. For minimalist excursions the insert can be removed and the top section will accommodate a variety of outdoor gear. An internal aluminum frame supports and stabilizes heavy loads and the side pocket holds up to a three-quart optional hydration bladder.

Optional accessories for the rotation180° professional include a detachable top lid pocket, modular lens case, waterproof ground sheet, additional gear attachment straps, and a unique tripod support system for effortless, hands free roaming with the camera and tripod comfortably suspended from the shoulder harness.

The Rudy Awards are named for the Rudolph (Rudy) Maschke, who teamed up with his longtime buddy, Ed Wagner , to found Photo Industry Reporter 20 years ago.

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About Us

MindShift Gear (http://www.mindshiftgear.com) is a group of committed professional photographers and product designers who support conservation and protection of our natural resources and planet. Founded by the creators of Think Tank Photo and conservation photographer Daniel Beltrá, MindShift is dedicated to building carrying solutions for those who are passionate about experiencing the natural world. Their slogan, “Engage with nature,” challenges people to not only become involved in outdoor activities, but to create a conversation about nature and our relationship to the environment.

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