Matrix Solutions’ CEO, DJ Cavanaugh, Presenting “CRM is Leading the Way for Sales in Broadcast Media” During the NAB Show

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DJ Cavanaugh, will be presenting “CRM is Leading the Way for Sales in Broadcast Media” on Monday April 8, 2013 at 10:45AM during the NAB Show. The presentation, open to all attendees, will be part of the Enterprise Computing PIT happening on the tradeshow floor in booth #N6621 within the North Hall.

Matrix Solutions, the leading provider of Media CRM and Sales Analytics Software, announced today that their CEO, DJ Cavanaugh, will be presenting “CRM is Leading the Way for Sales in Broadcast Media” on Monday April 8, 2013 at 10:45AM during the NAB Show. The presentation, open to all attendees, will be part of the Enterprise Computing PIT happening on the tradeshow floor in booth #N6621 within the North Hall.

The new Enterprise Computing PIT is designed to showcase advances in business process software and big-data management tools, such as Customer Relationship Management (CRM). In the presentation “CRM is Leading the Way for Sales in Broadcast Media”, the audience will learn what the benefits of utilizing media specific CRM and sales analytics are and how those benefits translate into tangible increased revenue.

The session will focus on:

  • Normalized data – Ensure consistent, accurate data between systems and media outlets.
  • Account management – Ability to create “what-if” scenarios and analyze the revenue and forecast impact for both the current year and next.
  • Visibility – Complete view of historical, current, and forecasted data - enterprise wide and account deep.
  • Mobile functionality – Achieve greater efficiency and utilization of the sales team.

Matrix Solutions has provided Sales Management Software to the media industry for over twenty years and in 2011 launched a web-based product that now entails CRM and Sales Analytics. “CRM is a key component to successful media sales and it is important to know and understand how using it proactively in daily operations can change business for the better,” said DJ Cavanaugh, CEO and Partner, Matrix Solutions. “I am excited to be a part of the NAB Show’s Enterprise Computing PIT presentations and look forward to sharing insights and best practices for media companies to be able to capitalize on integrated CRM and sales analytics as an effective business tool moving forward.”

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About Matrix Solutions
Matrix Solutions is the leading provider of CRM and sales management software for media companies. Our software products, Matrix™, Matrix SalesCenter™ and MatrixPlus™ help sales professionals develop and implement strategies to grow advertising revenue by providing the information about sales history and trends, and the tools to manage and grow customer relationships and opportunities. Matrix Solutions was founded in 1992, however in the fall of 2011 we launched a completely new web-based product that had CRM functionality built in for the first time. New clients include Media General, Belo Television, Townsquare Media, Journal Broadcasting and Raycom Media. For more information on Matrix Solutions visit http://www.matrixformedia.com.

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Brenda Hetrick
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