This informative paper offers insight into the most essential issues that an organization should be looking at each and every fiscal year in order to make the most of their overall marketing efforts.
Lombard, IL (PRWEB) March 21, 2013
(LOMBARD, IL) – In the effort of helping businesses address the many issues of our changed marketplace, Stevens & Tate Marketing recently published a white paper titled Getting the Best Results out of Your New Year: 13 Key Marketing Initiatives to Evaluate for Enhanced Success. This informative paper offers insight into the most essential issues that an organization should be looking at each and every fiscal year in order to make the most of their overall marketing efforts.
The new white paper addresses how many fluctuating issues—like technology, the economy, and consumer behavior—can drive the need for change in a brand’s strategy or marketing program. This makes it even more important for an organization to frequently take a good hard look at their initiatives, reevaluate thinking, assess their strategies, programs, and processes, and take steps to change where needed. Smart marketers recognize that continuing to do what you have always done, just because it has worked in the past, is not necessarily the best option.
President of Stevens & Tate Marketing believes that now is an optimal time to evaluate and update ones programs. “2013 has already brought on significant changes in the marketplace, economy, technology, and consumer behavior,” said Gartlan. “There is optimism in the marketplace again. Indecisiveness is behind us. Brands and organizations need to address the shifts that are happening, in to order move forward and remain competitive. Developing well-thought-out strategies and integrated marketing programs that reflect the environment we all do business in today, are key.”
Getting the Best Results out of Your New Year creates a framework for businesses to begin this process, and discusses such issues to consider as: a company’s goals and objectives; budgets, metrics and monitoring; media plans and strategies; overall brand image and messaging; website functionality and content; search and SEO; and social media; among others.
Stevens & Tate Marketing is a full-service advertising agency offering award-winning, on-strategy creative; integrated message development; comprehensive marketing campaigns; internet and digital advertising; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for all its clients within business-to-business, food/grocery, retail, travel/tourism, healthcare, senior living, real estate and non-profit industries.
To learn more about Stevens & Tate Marketing and how they can help your business stay ahead of the ever-changing environment and Make Things HappenTM, call (630) 627-5200. To read the white paper Getting the Best Results out of Your New Year in its entirety, visit: http://www.stevens-tate.com/white-papers.