Limeade says CVS Plan to Incentivize Healthy Living Is Win-Win for Company, Employees

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Limeade says CVS plan to incentivize healthy living becoming more common

These programs can benefit both employees, who save money and better maintain their health, and employers, who can reap health cost savings and productivity gains.

Earlier this week CVS Caremark told employees that weight, body fat and glucose levels should be reported to their insurer in order to secure the employee a lower health care premium. Limeade is providing commentary on this news event.

While it’s been referred to as a penalty in the media, the plan might be typical of employer-sponsored wellness programs, which often actually empower and incentivize employees to take care of themselves by performing simple preventive care measures. These programs can benefit both employees, who save money and better maintain their health, and employers, who can reap health cost savings and productivity gains.

Given the rising cost of health care and increased legislation related to the Affordable Health Care for America Act, companies throughout the country are considering different ways to reduce their health care costs. Some are even considering phasing out health care benefits altogether.

However, some smart employers are driving new levels of health and wellness through social programs helping them deal with health care reform. Hundreds of thousands of employees at The Ohio State University, Jamba Juice and 70 more companies are losing weight, getting preventive care, learning to manage their finances and getting to know more people at work through participation in community driven well-being programs.

Henry Albrecht, CEO of Limeade, an enterprise wellness and incentive management company based in Bellevue, Wash., is available to speak about CVS’ plan to incentivize healthy living and how other companies are taking similar – and different – approaches to address their common pain point.

BIO

Before founding Limeade, Henry was a VP of Product Management at an enterprise software company and a product and marketing leader at Intuit where he launched a number of successful new businesses under the QuickBooks brand. Before earning his MBA from Northwestern’s Kellogg Graduate School of Management, Henry toiled in the econometrics and professional basketball trades. He studied Economics and Literature at Claremont McKenna College.

To arrange interviews, please contact Kyle Arteaga at The Bulleit Group at +1 (415) 218-5569 or kyle(at)bulleitgroup(dot)com

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Kyle Arteaga
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