The relationship will include ZEDO’s high impact format the shuffle ad unit, which will
run on Photobucket’s sites. Photobucket will run shuffle ads sold by ZEDO’s premium ad
San Francisco, CA (PRWEB) March 25, 2013
ZEDO, INC., the leading independent advertising technology partner for publishers, announced that it has been chosen as a partner by Photobucket, the leader in image hosting and free photo and video sharing.
The relationship will include ZEDO’s high impact format the shuffle ad unit, which will run on Photobucket’s sites. Photobucket will run shuffle ads sold by ZEDO’s premium ad
CEO Roy de Souza stated that, “We’ve come up with new, best-in-class products that can be used by any publisher, whether they use our ad server or any other. They’re aimed at creating additional revenue for publishers, and assuring brands and advertisers their ads will get viewable impressions in a brand-safe environment. As far as we know, we’re the first to do this.”
Publishers use advertising to provide as much content as possible to as many people as possible, for free or at low cost. It’s the time-honored way of doing business for newspapers, magazines, and now online. ZEDO’s leadership in advertising technology allows consumers to get more great content for free, subsidized by ads they don’t mind
seeing. And it allows advertisers to continue reaching consumers in a compelling way as those consumers shift to mobile.
ZEDO, Inc., headquartered in San Francisco with development centers in Russia and India, is the platform partner for premium publishers. ZEDO's product suite includes innovative high impact formats for direct sales teams, full-screen video ad formats, ad serving with built-in behavioral targeting data, and an exchange-like platform for publishers to sell behavioral and DMA targeted inventory at high CPMs (see ZEDO’s premium ad network at: http://www.zincx.com). These products are integrated into one technology platform or can be used separately. In the internet advertising industry for over 13 years, ZEDO is the third largest ad server in the industry.