Fashion Show a Stunning Platform for Preciosa, Says Crystal Avenue

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Made in Jablonec fashion event a hit for Czech crystal jewellery

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An effective alternative to Swarovski beads, crystal embellishments such as seed beads are a designer's dream and can lift any costume, whatever the style or colour.

Preciosa confirmed its place at the top of the costume jewellery industry with a spectacular collection at the Made in Jablonec fashion show in January.

The Czech crystals company was one of the main sponsors for the grand event, which was organised by the Association of Costume Jewelry Producers.

More than 100 extravagant designs were presented on the catwalk, with Preciosa genuine Czech crystal components featuring heavily throughout.

One of the highlights of the show was the stunning set by luxury costume jewellery manufacturer Senyr Bijoux, a long-time customer of Preciosa.

Senyr Bijoux presented a lavish necklace and earrings set made of cut and polished cubic zirconia stones, finished with a unique foiling layer that emphasized the stones' brilliance.

And as the exclusive supplier of crowns for winners of the Czech Miss pageant, Senyr Bijoux was able to call on reigning Miss Czech Republic, Tereza Chlebovska, to model the sparkling pieces.

The show acted as a superb platform for Preciosa, which has been producing crystal jewellery in the town since 1948, although glassmaking in the region dates back to the 14th century.

Particularly dominant in the show's Preciosa sets were seed beads, which are perfect for use in embroidery and other intricate and exquisite costume jewellery designs.

The UK's leading authorised distributor of Preciosa crystals is Crystal Avenue, which stocks a wide array of colours, shapes, sizes and finishes.

Wendy C. Miller, Director for Crystal Avenue said the Made in Jablonec show demonstrated the versatility as well as the unusual brilliance of Preciosa jewellery.

She said: "The show was simply spectacular, and was made even more special for it being held in the birthplace of Preciosa.

"It also showed the different ways in which seed beads can be used, and certainly our Crystal Avenue Czech beads prove hugely popular with many different crafts and industries.

"An effective alternative to Swarovski beads, crystal embellishments such as seed beads are a designer's dream and can lift any costume, whatever the style or colour."

Made to the very highest standards of workmanship, Crystal Avenue's huge collection of Preciosa crystals blends the historic tradition of Czech crystal manufacturing with cutting edge technology and style.

The company also offers bicone beads, buttons, plastic and metal trimmings, crystal mesh, accessories, tools and adhesives for all crafting and jewellery needs.

For more information about Crystal Avenue's range of Preciosa crystals, visit http://www.crystalavenue.co.uk.

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