Insurance can be a challenging market and not always successful at driving engagement. Our new campaign allows us to change that and all our adverts will essentially be saying thank you to every one of our customers
(PRWEB UK) 26 March 2013
MORE TH>N, owned by leading global insurer RSA, is moving away from the bland image often associated with insurance companies and is putting the focus back on its customers with a new marketing strategy. Entitled ‘Feel the Love’, the campaign has been designed to say thank you to all MORE TH>N customers and centres on offering them a great service and rewarding them.
The first of the new adverts debuted on national TV on 22 March and showed MORE TH>N employees hosting a celebratory parade in St Albans, Hertfordshire. Complete with a four metre tall teapot, giant biscuit tin, live music and face painters, employees handed out free tea, biscuits, sweets and flowers to members of the public. The advert is the first of several planned, and can be found on the MORE TH>N YouTube channel.
Commenting on the new campaign, Dominic Grounsell, Marketing Director for RSA’s Personal Lines, said: “Insurance can be a challenging market and not always successful at driving engagement. Our new campaign allows us to change that and all our adverts will essentially be saying thank you to every one of our customers. By going to where they live and bringing a touch of the MORE TH>N personality we’re hoping to bring a smile to their faces and make them feel special and rewarded.”
Alongside presence on TV, the campaign will be publicised in print, digital, social, and billboard channels.
For further information please contact:
020 7337 5164 / kaidee(dot)sibborn(at)uk(dot)rsagroup(dot)com
About MORE TH>N:
MORE TH>N is the direct financial services arm of RSA. It offers motor, home, pet, life and travel insurance by phone and via the internet. It also offers van, shop, office, business car, hotels, property, club and contractor.