MillerCoors Serves Up New Mobile Site

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Unbound Commerce Powers Mobile Site For Branded Merchandise Sales

m.ShopMillerBrewing.com

We saw the growth of mobile commerce and wanted to get involved. Since nearly half of all Americans now own web-connected smartphones, delivering a site experience optimized for mobile visitors to our website made a lot of sense.

Unbound Commerce, the #1 mobile commerce solution provider for retailers and brands, today announced the launch of a new commerce-enabled mobile site for client MillerCoors, one of the Nation’s largest beer brands.

The new m.ShopMillerBrewing.com mobile site features branded merchandise from nearly 20 top beer brands, including Miller High Life, Foster’s, Peroni, Miller Genuine Draft, Grolsch, and Pilsner Urquell.

Now, mobile site visitors of legal drinking age can browse and shop for products from their favorite Miller family beer brand, and checkout, right from their mobile phones. The new integrated mobile site features age verification functionality, social media links, integrated search, grid and list view options, click to call, a request a catalog link, and more.

The backend platform that powers the site also allows MillerCoors to build campaign-specific mobile landing pages and link these pages with marketing materials, via a QR code generator feature.

“We saw the growth of mobile commerce and wanted to get involved. Since nearly half of all Americans now own web-connected smartphones, delivering a site experience optimized for mobile visitors to our website made a lot of sense,” said Laurel Cunningham, Consumer Licensing Director at MillerCoors.

“MillerCoors has an active, adult mobile customer base that is out at sporting events, enjoying MillerCoors products,” said Wilson Kerr, Unbound’s VP of Business Development & Sales. “This new mobile site serves their customers in an exciting new way and we are pleased to have been selected as the technology partner for the task”.

About MillerCoors
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisconsin, and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. The MillerCoors vision is to create the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. Please see http://www.MillerCoors.com for more information.

About Unbound Commerce
Unbound Commerce provides solutions to Retailers seeking to capitalize on the booming consumer adoption of mobile and social technologies. Nearly 400 retailers currently use the Unbound mobile commerce platform, and Internet Retailer identifies Unbound Commerce as the leading mobile commerce solution provider. Retailers of any size can extend their ecommerce business beyond their website, into mobile commerce – taking advantage of new trigger points to reach buyers wherever they happen to be. Unbound’s unique integrated approach leverages Retailers’ existing ecommerce operations, with as much or as little IT involvement as desired. For additional information, please visit [http://www.UnboundCommerce.com.

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