House of Brides’ New Feedback Tool Now on Wedding Site

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House of Brides debuted its new Feedback tool on its E-Commerce website. The tool is designed to gauge the visitor experience with its website.

House of Brides World's Largest Online Wedding Store Logo

House of Brides World's Largest Online Wedding Store Logo

Industry Consultant, Dale Buziecki summarizes, “The visitor is the expert; they utilize the website as it is intended. Their feedback is vital to the website’s design and performance.”

House of Brides plans to use responses generated from the survey tool to evaluate visitor interaction with the website. The wedding retailer will analyze the results and make changes dependent on the findings.

The Feedback tool is optional and asks participants to rate the likelihood that the participant will recommend the website. Responses are based on a scale of 1 – 10 with 10 being the likeliest. Visitors may also click to include specific feedback including problems, suggestions or compliments.

Participants are not prompted to provide any personal information to use the tool.

Data is collected and evaluated by the Web Team. The team reviews each response to address the specific needs of the site’s visitors. Team members will determine the areas where the site excels and areas that need improving. Such areas may include selection, navigation and usability.

The goal is to improve the website so it is more visitor and customer friendly.

The retailer understands the best measure of their site’s success is from the actual users of the website. Industry Consultant, Dale Buziecki summarizes, “The visitor is the expert; they utilize the website as it is intended. Their feedback is vital to the website’s design and performance.”

The Feedback tool is available on the retailer’s website. Visitors may click the hit pink Feedback tab anytime during their browsing to add their opinions.

About House of Brides:
House of Brides established its first brick-and-mortar store in 1929 and has since grown to 11 Chicagoland stores and global E-Commerce website, houseofbrides.com. Millions of brides and their wedding parties visit the salons and global website for over 50,000 wedding and special event products.

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Eva Buziecki
House of Brides
630-827-0502
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