Milan Direct reacts to cautious UK spending

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Milan Direct has reacted to increasingly cautious retail conditions by expanding its product range of the UK’s most affordable contemporary furniture range.

With spring just around the corner, the timing couldn’t be better for the online furniture retailer to unveil its brand new range of garden furniture.

Milan Direct Co-Founder Dean Ramler said the new products address demand from increasingly price-conscious shoppers.

“The cloud of economic uncertainty doesn’t appear to be lifting anytime soon and so previously stable bricks and mortar retailers are now starting to feel the pinch.

“Retailers that ignore the trends and continue to stack their shelves with the same old products are going to find the times ahead increasingly tough.

“It has become clear that UK shoppers are becoming more cautious and are constantly looking for the best deal for every purchase. They’re questioning and researching every dollar they spend.

“That’s where Milan Direct steps in. We’ve already sold countless products to smart UK shoppers and our latest range is confirmation that Milan Direct is becoming synonymous with the best value in the UK.

“We now bring to our customers an even better range of contemporary, eye-catching patio garden furniture. Customers asked for fresh, original looks and that’s what we’ve delivered,” he said.

The high-quality outdoor range is a stylish collection of commercial grade quality pieces. The wicker range has been carefully created using hand woven UV resistant and all weather rattan wicker. Following a mantra of mixing the old with the new – the result is a highly unique range of contemporary outdoor furniture.

“A highlight of the new range is our Acapulco replica chair, a high-quality reproduction version of the iconic Mexican design at a highly affordable price.

“Coming in a range of fantastically bright colours, this chair will add a contemporary and stylish touch to any garden this summer.

“We sought quality outdoor furniture that offered the perfect combination of style and affordability because we know that’s exactly what our customers deserve.

“We’ve become one of Australia’s most well-known brands and we’re now even showing the UK how it’s done. We’re a company that doesn’t simply guess what our customers want, we listen to them and create the furniture they need at the prices they’re happy to pay,” Mr Ramler said.

To browse the new range of outdoor furniture visit http://www.milandirect.co.uk

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Cameron Matthies
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