The days of one-person ‘web marketing gurus’ are in their sunset — as digital media increases in sophistication, it now takes teams to be able to effectively move the needle.
Denver, Colorado (PRWEB) March 25, 2013
Denver inbound marketing agency ClearPivot officially announced their new company name today. Founded by Chris Strom in 2009, the company specializes in content marketing, marketing automation, and custom web development. The company is also a certified HubSpot Partner Agency. The company has until now merely been called Chris Strom LLC. Starting today, however, they have officially rebranded themselves as ClearPivot.
Chris Strom explains: "I started our company back in 2009. Originally it was an extension of my freelance work and was a one-person shop: me. Hence why, when I filed the articles of incorporation, the name "Chris Strom, LLC" made perfect sense. But we've grown since then, and we now have an incredible team working together for the sake of our clients. The days of one-person "web marketing gurus" are in their sunset — as digital media increases in sophistication, it now takes teams to be able to effectively move the needle. Another reason for the name change is that we needed something that more effectively illustrates to our clients and prospects what we're about and what they can expect when they engage with us. "Chris Strom LLC" obviously tells people the name of one of our team members, but it doesn't give people any idea what we do and why it matters."
The company very deliberately chose the name ClearPivot after thinking closely about their mission and their core values. As a digital marketing agency, ClearPivot specializes in online marketing campaigns and custom web development services for their client companies. Thus the company mission is as follows: “We chart clear paths to achieve our clients' sales and marketing targets, and pivot their marketing content, campaigns and platforms to reach those targets.”
ClearPivot’s Client Services Manager Ryan Wright elaborates further: "The real power in a well-designed website marketing plan is its ability to continually attract the right site visitors and prospects through an ongoing, highly-engaging content publishing strategy. The foresight, planning and execution required to accomplish this is often more than people are aware of or can handle on their own. We build and execute comprehensive marketing plans for your online channels that bridge this gap and capture the business that you need."
Chris Strom emphasized that the new name going forward does not affect the company’s business operations and business relationships, and that the ClearPivot team has gone to great lengths to ensure no disruption for their clients and partners as a result of the name change. He states: “For our current clients and future clients, nothing has changed — we're still the same great team of people focused on producing the same superior client results. Our inbound marketing and web development capabilities are unchanged. All contracts and other legal documents signed under the Chris Strom LLC company name are still 100% in effect, and all financial transactions made to or from the Chris Strom LLC company name will still work as usual.”
With a new name and identity going forward, the ClearPivot team is making plans for this next step in their company history. They believe this rebranding will give them the scaleability needed to continue growing in the years ahead. They state that in the oftentimes tumultuous world of digital communication, they do not intend to be a flash in the pan and that they’re in this for the long haul. As Ryan Wright states: “It's time for your digital marketing efforts to stop spinning their wheels and going in circles. It's time to ClearPivot.”