The starting point for our branding is genuine empathy with IT engineers – we're on a mission to bring joy back to their jobs
TEL AVIV, ISRAEL (PRWEB) March 27, 2013
indeni, a leading provider of advanced network monitoring solutions to Fortune Global 500 companies today unveiled its new corporate branding – reflecting the company's focus on future-proof networking.
"Today's complex networks are a nightmare to manage and one tiny glitch somewhere in your network can take countless hours to track down and resolve, wreaking havoc on your business," explains Yonadav Leitersdorf, indeni's CEO and founder. In 2009, Leitersdorf launched indeni with the goal of giving IT teams the upper hand. The system offers automated error-checking, running 24 x 7 x 365 and root-cause analysis with detailed remediation suggestions. This enables potential 'fail-points' and dormant issues to be identified and remediated weeks and months ahead of time - in most cases uncovering issues that today’s up/down monitoring solutions can miss.
"The starting point for our branding is genuine empathy with IT engineers – we're on a mission to bring joy back to their jobs," says Elad Ben Meir, VP Products and Strategy, and mastermind of the revitalized branding. "This is neatly encapsulated in both our new slogan - 'Network Optimism' and in the smiling faces that feature prominently in our new marketing materials."
As part of its new brand lexicon, indeni has coined the term 'Dynamic Knowledge' to describe its expanding knowledge base that continuously learns from other systems' issues to provide IT teams with an unprecedented level of high-resolution visibility and insight.
"Dynamic Knowledge is changing the game of Network Management as it offers enterprises a chance to future-proof their networks – no matter how rapidly they evolve. Leading players like CA Spectrum, IBM Tivoli, HP Operations Manager and Solarwinds Orion do not currently offer such a revolutionary solution", adds Ben-Meir, "With more uptime and smarter use of valuable IT resources - we're giving companies a major competitive advantage."
indeni's new branding, which includes a refreshed corporate website, animated video and marketing collateral, can be viewed at http://www.indeni.com.
Founded in 2009 by a team of network security experts, indeni is revolutionizing networking with the world's first future-proof network management tool. Built on a game-changing platform that combines dynamic knowledge with device-agnostic automated error checking, indeni gives enterprises the high-resolution visibility to preempt costly downtime and service disruption in their networks – while freeing up vital IT resource.
indeni is entrusted by Global and Fortune 100 companies - from Telco and Financial organizations to government agencies and SMBs, to keep their networks running smoothly 24/7/365.
For more information about indeni, visit http://www.indeni.com or email us at sales(at)indeni(dot)com.