However, the average figure was much less impressive with a load time of 7.04 seconds
(PRWEB UK) 25 March 2013
It has been reported in E consultancy that Radware and international communications company, Level 3, joined forces on the research which found Shop Direct and Tesco to have the fastest website among the continent’s top retailers, at 1.69 and 1.72 seconds respectively. However, the average figure was much less impressive with a load time of 7.04 seconds- a worrying statistic when considering that the majority of customers choose to abandon their search after just three seconds. The survey also found that one in four sites took as much as 10 seconds to load.
The news comes following speculation that Google is placing increasing emphasis on loading times, incorporating site speeds into its ranking signals. The online marketing professionals at SEO Positive are dedicated to keeping up to date with the latest industry news and updates and as such were particularly interested by the latest statistics. Managing Director, Ben Austin, shares this thoughts on the matter.
“Any business operating online should be doing all they can to ensure their users are able to find the information they are looking for as quickly and easily as possible. Slow loading sites can lead to higher visitor drop-out rates and therefore lower conversions, thus it really is essential to address the accessibility of your site, whatever kind of business you operate, however for online retailers this is especially important.”
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.