2013 US Entertainment, Media & Advertising Market Research Handbook and Consumer Use of the Internet & Mobile Web

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This US entertainment, media and advertising handbook is now available to purchase at Research and Markets. This #1 best-selling handbook is an essential reference for advertising executives, brand managers, and marketing professionals in any field.

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2013 US Entertainment, Media & Advertising Market Research Handbook and Consumer Use of the Internet & Mobile Web

Research and Markets has announced the addition of the "2013 US Entertainment, Media & Advertising Market Research Handbook - 13th Edition" report to their offering.

Media and advertising market data are scattered through a myriad of sources. This handbook compiles top-line data into a single easy-to-use reference. Segments covered include filmed entertainment, home entertainment, live performances, local advertising, magazines, mobile media, news media, newspapers, outdoor advertising, place-based video advertising, radio, recorded music, television, the Internet, video games, and more.

The 2013 Entertainment, Media & Advertising Market Research Handbook has been expanded and includes Consumer Use of the Internet & Mobile Web, previously published as a separate annual reference handbook by RKMA. With this content, the handbook provides valuable insight into the rapidly changing fields of online and mobile marketing.

This 362-page user-friendly resource also provides discussions on market trends, guidelines for demographic-focused advertising, and over 700 website links to additional resources.

As the #1 best selling publication of its kind available from any source, the handbook is an essential reference for advertising executives, brand managers, and marketing professionals in any field. It also serves as a reference resource for college libraries and supplemental text for university curricula.

Key Topics Covered:

PART I: MARKET SUMMARY

    1 MARKET ASSESSMENT: ADVERTISING
    2 CONSUMER USE OF MEDIA & THE INTERNET
    3 CONSUMER ACCESS OF NEWS

PART II: MARKET PROFILES

    4 MARKET PROFILES: METROPOLITAN AREAS
    5 MARKET LEADERS: ADVERTISERS
    6 MARKET LEADERS: AGENCIES
    7 MARKET LEADERS: MEDIA COMPANIES
    8 MARKET LEADERS: SERVICE PROVIDERS
    9 MARKET LEADERS: WEBSITES

PART III: TELEVISION

    10 TV VIEWING
    11 TV PROGRAMMING
    12 TV NETWORKS
    13 TV ADVERTISING
    14 ONLINE TV

PART IV: RADIO

    15 RADIO LISTENING
    16 RADIO STATIONS
    17 RADIO ADVERTISING
    18 INTERNET RADIO
    19 SATELLITE RADIO

PART V: PRINT MEDIA

    20 MAGAZINES
    21 NEWSPAPERS
    22 BOOKS & E-BOOKS

PART VI: DIGITAL MEDIA

    23 ONLINE ADVERTISING
    24 MOBILE MEDIA & ADVERTISING
    25 TABLETS
    26 SOCIAL NETWORKS
    27 GAMING

PART VII: ADVERTISING ANALYSES

    28 BRANDING
    29 CUSTOM MEDIA
    30 LOCAL ADVERTISING
    31 NAMING RIGHTS
    32 ONLINE BEHAVIORAL TARGETING
    33 OUT-OF-HOME ADVERTISING
    34 PLACE-BASED VIDEO ADVERTISING
    35 POLITICAL ADVERTISING
    36 SMALL- & MEDIUM-SIZED BUSINESS ADVERTISING & MARKETING
    37 SPONSORSHIPS
    38 SPORTS MEDIA
    39 TRUST IN MEDIA & ADVERTISING

PART VIII: FILMED ENTERTAINMENT

    40 FILM STUDIOS
    41 CINEMAS
    42 HOME ENTERTAINMENT

PART IX: MUSIC

    43 CONCERTS & MUSIC FESTIVALS
    44 RECORDED MUSIC
    45 MUSIC PERFORMANCES

PART X: THEATRE & PERFORMING ARTS

    46 PERFORMING ARTS OVERVIEW
    47 BROADWAY THEATRE
    48 LAS VEGAS SHOWS
    49 LOCAL THEATRE

For more information visit 2013 US Entertainment, Media & Advertising Market Research Handbook and Consumer Use of the Internet & Mobile Web

Research and Markets
Laura Wood, Senior Manager.
press(at)researchandmarkets(dot)com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Consumer and Personal

Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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