Outcast’s rapid growth forced the company to pursue a more powerful software platform that could meet the necessary scale and versatility requirements of its networks.
LOS ANGELES, CALIFORNIA and MONTREAL, CANADA (PRWEB) March 26, 2013
Outcast Media, the fastest growing TV network with nearly 19,000 screens in 120 DMAs, has started the conversion of its advertising network to BroadSign International, LLC.’s Software-as-a-Service. Outcast operates Fuel and Fitness networks with targeted content on screens in the United States that reach 48 million monthly viewers. Both networks will be converted to BroadSign.
Outcast offers a stellar slate of programming including customized content from Fox News Channel, ABC Entertainment (Jimmy Kimmel Live), MLB, NFL Network and Flixster (movie ratings and reviews), as well as content from Fortune 500 advertisers who generate high purchase intent and strong sales uplifts with their campaigns on the Fuel and Fitness Networks.
Outcast’s rapid growth forced the company to pursue a more powerful software platform that could meet the necessary scale and versatility requirements of its networks. Outcast’s CEO and co-founder, Matthew Stoudt, said: "With one of the smartest TV networks in the marketplace, Outcast needed a robust platform driven by innovation. We evaluated a series of vendors which resulted in a clear win for BroadSign. We saw that its highly intuitive and scalable platform and industry-leading team made the best choice for our fast-growing TV network."
“Outcast’s scope of operation and constant need for expansion require a great degree of network automation, so they can focus on their core business of advertising,” remarks BroadSign’s Vice President of Sales, Skip Beloff. “This is what BroadSign is happy to provide. With consolidation in the digital signage software market becoming more evident, Outcast is making a safe bet for the future by choosing BroadSign’s service,” he added.
BroadSign International LLC is the leading global provider of software-as-a-service for digital signage networks. Its software allows networks to target out-of-home audiences, place advertising or promotional campaigns; play back scheduled content on each screen and account for campaign performance. Some of the world’s largest and most successful digital signage networks run on BroadSign’s platform. They take advantage of its comprehensive functionality, reliability and virtually unlimited capacity for growing networks without adding personnel. BroadSign is consistently ranked among the top 3 global digital signage software suppliers and received the 2012 Global Growth Leadership Award in the Digital Signage Software market from Frost & Sullivan. For more information about BroadSign, visit http://broadsign.com.
Outcast is the fastest growing television network at the pump and in health clubs, reaching 48 million monthly viewers at 19,000 screens nationwide. With engaging content that is relevant to our viewers, Outcast’s Fuel and Fitness Networks meet the needs of a new generation of sophisticated, multi-tasking consumers who are on-the-go and can't be reached through traditional media. The company is privately held and is headquartered in Santa Monica, California, with offices in New York City, Detroit and Chicago. For more information, please visit http://www.Outcast.net.