MyStar bringing OEM-level assistance program to 2013 Texas Auto Dealer Conference

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MyStar is exhibiting at the 2013 Texas Automobile Dealers Association Annual Conference to bring its successful OEM-level program to Texas dealers.

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MyStar’s unique program gives car buyers 24/7 phone access to a live personal assistance service branded in the dealership’s name.

MyStar™, the only provider of a branded personal assistance-based sales and satisfaction program designed for the auto industry, announced it is exhibiting at the Texas Automobile Dealers Association Annual Conference in April to bring its successful OEM-level program to Texas dealers.

“In today’s economy, dealerships need an edge in the competitive automotive market,” explained Ken Ferguson, President of MyStar. “Our proven program is giving them that advantage because MyStar is a very powerful customer incentive.”

MyStar’s unique program enables dealers to give car buyers 24/7 phone access to a live world-class personal assistance service branded in the dealership’s name. According to Mr. Ferguson, including that service with the purchase of every car helps distinguish dealerships from their competition. “MyStar’s program has been an integral part of the success of major dealerships in the United States and Canada,” added Mr. Ferguson. “It’s a valuable addition to their ‘why buy here’ story.”

Dealership customers can access the personal assistance service by cell phone any time in and out of the car to get answers on any topic or have tasks performed for them. At the same time, the branded service keeps the dealership’s name in front of customers long after they purchase a car. When customers dial their dedicated toll-free number, a friendly assistant welcomes them by name and delivers the dealership's customized greeting. At the end of the call, customers hear the dealership's name again with a tagline, slogan and service special. By constantly repeating the dealership’s name, MyStar helps build long-lasting customer satisfaction.

Since MyStar’s personal assistance service is private-labeled with the dealership’s name, the company does all the work while dealerships get credit for providing great customer benefits. MyStar even helps upsell finance and insurance products by ‘unlocking’ customers. The service is simple to issue, and there are no up-front costs, inventory or equipment to install. Plus, the program includes unlimited texting and emails so dealers can send regular promotions and service reminders to customers at no additional cost.

For more on MyStar, see them at the 2013 TADA Conference from April 7-8 in Houston, Texas. You can also call 877-235-1411 or visit mystarauto.com. To register for the conference, go to tada.org.

ABOUT MYSTAR
Based in Dallas, Texas, MyStar is the only provider of a branded personal assistant-based sales and satisfaction program designed for the automotive industry. The company’s exceptional people and versatile technology allow for unique private-label service for every type of dealership.

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Ken Ferguson (SALES ONLY)

Kevin Hosey (MEDIA ONLY)
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