Milan, Italy (PRWEB) March 28, 2013
Biofortis, a Mérieux NutriSciences company, announces the opening of a Sensory Center in Milan, Italy, to help clients develop and test products with innovative applied research techniques and the very highest level of sensory expertise.
Mérieux NutriSciences inaugurates its second research center in Italy, in the heart of Milan, the first lab being located in Prato. Located in a historic building, the new 250 m² center has facilities that include a tasting room, panel room, sensory tasting cabins, a fully equipped kitchen and all necessary supporting facilities. During the opening, guests are invited to attend the two most popular sensory studies, such as descriptive studies and product tests.
“After investing in Sensory Centers in Nantes (France) and Madrid (Spain), Mérieux NutriSciences is investing in this third Sensory Center in just two years to accompany a strongly growing market. In a constantly changing environment, where the success of a product or service is closely related to better understanding consumer’s demands, it is essential to research all factors influencing the consumers purchasing decision,” said Philippe Sans, President and CEO of Mérieux NutriSciences.
“Biofortis has 30 years of experience in Sensory Research and Panel management for food, beverages, cosmetics, home care, personal care, fine fragrances and soundscapes. Wherever there is a need for sensory insight, Biofortis combines market research and sensory analysis, transforming them into innovative tools. The company accompanies clients to the deeper understanding of their products via the 5 senses,” said Dr. Michel du Peloux, Senior Vice President of Mérieux NutriSciences.
Biofortis helps customers develop their projects from the initial idea through the final product, transforming data into action plans. Dedication to fieldwork and panelist selection, design, quality, innovation, dynamism and originality are benefits clients obtain from Biofortis.
Breakthrough innovative methods like non-verbal measures of emotion (Sense’n Feel, Consumer Facets, psychological approach of preferences…) combined with conventional tools in state-of-the-art laboratories dedicated to research, allow Biofortis to design the best approach for client studies.
Mérieux NutriSciences has 13 sensory laboratories on 4 continents around the world, with fully equipped labs, on site supervisors, dedicated call centers and multi-channel recruitment. The labs are certified ISO 9001 with AFNOR and ISO standards and global quality programs.