“Digital signage can help efficiently target customers with information during their brief foray into their local branch," said Stuart Lakin, Director, Business Development at Signbox.
Singapore (PRWEB) March 26, 2013
According to the digital signage solutions provider, digital signage is an effective solution for banks and other financial institutions struggling to meet the challenges of today's rapidly changing marketplace.
“Over the last fifty years, the financial services industry has undergone a significant transformation. With more and more financial transactions and services being carried out over the Internet, a constantly decreasing number of customers is visiting the bank. When they do, they tend to spend significantly less time inside. This means opportunities to market products and services are markedly reduced compared to even just a few years ago,” said Stuart Lakin, Director, Business Development at Signbox.
“Digital signage can help efficiently target customers with information during their brief foray into their local branch.”
Digital signage displays in bank windows target passersby with great offers on financial services and products, such as high interest saving accounts or low interest home loans. In-store, similar displays target customers waiting for appointments or standing in queues.
“The information on digital signage screens can be deployed on a corporate level, throughout all branches, ensuring a consistent marketing approach. This is one of the key benefits for the financial services industry, which often operates on a national or global level,” said Stuart Lakin.
In every industry, print marketing is becoming less and less relevant – and this is particularly so in the financial services industry. Information such as interest rates can change on a daily – if not hourly – basis, which means that print marketing materials are often obsolete before they are shipped to the branch. Digital signage solutions can be updated at the touch of a button, ensuring customers get the latest information at the right time. .
Digital signage also reduces waiting times and provides an effective, user-friendly way for banks to reduce costs, as most financial transactions can now be managed using touch-screen digital displays, reducing the need for face-to-face interactions.
About Signbox Microsystems Pte Ltd
Signbox Microsystems (http://www.signbox.tv) is a world leader in digital signage solutions, bringing together revolutionary software to enhance the signage opportunities open to corporations and organisations. By giving customers the power to deploy and manage their digital signage network from the server through to the player, and regardless of the number of signage locations or distances between each, Signbox allows customers to communicate to a target audience in real time. Signbox partners with top technology companies such as Intel and IBM and has a long list of blue-chip reference customers. The company was founded in 2003 and is headquartered in Singapore.