140 Proof Adds Punch to Social Ads with Pinterest Sharing

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Brand advertisers can now drive more pinning through 140 Proof social ad campaigns

Brands can pinpoint target audiences for their campaigns and direct them to customized Pinterest sharing screens.

Social technology company 140 Proof today announced the addition of Pinterest sharing to its native social ad offering. 140 Proof’s Pinterest integration allows brands to increase social sharing and re-pins of their branded visual messages on Pinterest. Advertisers can use the new feature to augment existing social ad campaigns that also target sharing on Facebook, Twitter, and the web, or they can run campaigns that are specifically designed to drive Pinterest sharing at scale.

Pinterest is now the third-largest social network behind Facebook and Twitter and is home to some of the most passionate curators and online shoppers. Pinterest has also become a major driver of e-commerce revenue: according to eConsultancy, Pinterest has been shown to drive more sales than Facebook and more referral traffic than Twitter, as well as more revenue per click than either Facebook or Twitter.

"Brands know that a robust social ad strategy means reaching customers on their favorite platforms. For CPG and Home audiences, that often isn’t Facebook or Twitter — it’s Pinterest,” said Chad Stoller, Managing Partner at IPG Media Lab.

140 Proof’s newest ad feature enables brands to boost their Pinterest presence through highly targeted native social ads. With enhanced Pinterest sharing, brands can drive pins and re-pins from any social environment in the 140 Proof network. 140 Proof Pinterest-enabled ads are a visual tool for brands, with a larger creative canvas and 700x700 pixel images. Using 140 Proof’s Blended Interest Graph targeting, brands can pinpoint target audiences for their campaigns and direct them to customized Pinterest sharing screens, where they can pin seamlessly and spread the brand’s message.

For example, an athletic brand such as Reebok could use 140 Proof Pinterest-enabled ads to driving sharing of motivational fitspo imagery with Cross-Fit devotees. A big-box hardware store such as Home Depot could use Pinterest-enabled ads to inspire home improvement buffs to re-pin inspirational project photos.

"Pinterest is an ideal platform for consumer brands to express their essence visually while attracting a primarily female audience that is already in the purchasing mindset,” said Karen Renner, Associate Director, Social Media at digital marketing agency VML.

“Smart brands are focused on growing their social communities, but that process takes time. 140 Proof’s Pinterest solution can dramatically accelerate the rate at which a brand’s content is shared on Pinterest and immediately boost their exposure on this fast-growing social network,” said John Manoogian III, co-founder and CTO of 140 Proof.

To check out a short web demo of 140 Proof’s Pinterest sharing functionality, please visit http://proof.ly/pinterest-demo.

About 140 Proof
140 Proof is the leading social advertising service, providing brand advertisers an effective way to reach millions of consumers primed to discover and share. The company delivers relevant, native, sharable ads across millions of social sites and apps connected via the Blended Interest Graph. 140 Proof's Blended Interest Graph targeting matches ads to audiences based on public social cues such as who a user follows and keywords that a user sees. The solution is optimized for social and includes native social, IAB standard, and rich-media ad units. 140 Proof is headquartered in San Francisco and has additional field offices in New York, Los Angeles, Chicago, Dallas and Detroit. More at http://www.140proof.com

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Michael Celiceo
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