Mountain View, California (PRWEB) March 26, 2013
FTX Sports, LLC, parent company of Fairtex Muaythai Fitness will change its name effective April 2013 to FTX Martial Arts & Fitness or FTX. This change is part of a larger rebranding and restructuring effort to emphasize the company’s commitment to Martial Arts and Fitness training.
The announcement of the name change was made by Mr. Anthony Lin, CEO of FTX Sports, LLC. “We are rebranding and restructuring to evolve with the changing of time and market we serve. Since our inception in 2004, Fairtex Muaythai Fitness has evolved to encompass other martial arts and fitness training, such as Brazilian Jiu-Jitsu, boxing, Mixed Martial Arts, TRX Cable Training, Strength & Conditioning and among other programs outside the core martial arts of Muaythai. To minimize the dilution of Fairtex branding, we have decided to rebrand ourselves as FTX Martial Arts & Fitness or in short, FTX where X is whatever you wish it to be or become!"
Only Fairtex Muaythai Fitness – Mountain View will be rebranded as FTX Martial Arts & Fitness. Fairtex Newark, CA will cease to be associated with Fairtex and FTX in any way or form. The principle owners of FTX will be selling off its majority holding of this gym in Newark and it will be rebranded as Koa Fitness.
FTX is The Official Training Center and Home of the United States Muaythai Federation (USMF). USMF was founded in 2004 by FTX President, Mr. Anthony Lin, whose goal is to promote and grow the sport of Muaythai. Also in 2004, USMF was appointed by the International Federation of Muaythai Amateurs (IFMA) as its sole USA representative. USMF is also an official member of the Pan American Muaythai Union (PAMU). Under the leadership of IFMA, USMF and 120 other country federations, our aim is to gain the International Olympic Committee's (IOC) recognition to be included as the Olympic games.
FTX is a lifestyle brand that provides professional martial arts and fitness training for the serious person who Aspire to challenge themselves at the highest level of training standard. FTX is merely our identity as a business. Who we are is what we do. What we do is who we are! The people of FTX are a collective group of individuals who take martial arts and fitness seriously. Founded on the ideas and principles of Fairtex Muaythai, Gracie Jiu-Jitsu, boxing, TRX, Strength & Conditioning and other disciplines that make many champions…commitment, pride, determination but most important of all, PASSION.
Our motto is to Aspire every person we come across to take actions, whether it be to be the next champion, to lose weight, learn Martial Arts or just having fun, we want FTX to be part of the solution to their goals. We pride in our core values for what we stand for. We are passionate for what we do and who we are.
Our goal is to be “BETTER, FASTER, STRONGER and SMARTER,” which are the base of our foundations. Greatness is achieved when passion meets commitment and determination. Thus the X factor in FTX! Let’s Aspire for results!
For more information on FTX Martial Arts & Fitness and/or FTX Gym licensing opportunities, please visit http://www.ftxgym.com/.