Premium Cars Direct website launched

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Jardine Motors Group has entered the broker market with its brand new website, Premium Cars Direct.

Premium Cars Direct
We see the broker market as a growing tactical sales opportunity and as such it forms one small part of our wider strategy to grow our fleet sales in the UK.

Jardine Motors Group has entered the broker market with its brand new website, Premium Cars Direct. The new site represents a wide selection of premium brands that the group represents as a franchised dealer group and provides a simple and convenient solution for leasing customers both business and personal.

Premium Cars Direct enables customers to transact over the internet in a convenient and easy way but with the added security and comfort that they are dealing with a well-known and trusted franchised dealer group. As a large dealer group we are able to provide easy access to stock, competitive pricing and models from some of the most acclaimed manufacturers in the world, sourcing a high-quality vehicle from Premium Cars Direct is both simple and affordable.

“The broker market remains a large and buoyant market as increasing numbers of customers decide to transact their vehicle purchases online” said Andrew Wady, Group Fleet Director. “We see the broker market as a growing tactical sales opportunity and as such it forms one small part of our wider strategy to grow our fleet sales in the UK."

"We’ve designed the new site to be as intuitive and practical as possible,” said Chris Slaughter, Head of Premium Cars Direct. “One of our key objectives was to establish a direct trading presence in the broker market where we can deal with customers directly and therefore manage the full customer relationship for the long term".

Today marks the launch of the Premium Cars Direct brand and we already have plans to further develop the website with the addition of WhatCar? reviews, unique video content, LiveChat and much more. The new site – is accessible at http://www.premiumcarsdirect.co.uk

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Andy Wady
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