Now that mobile sites and applications are a vital part of a retail marketer’s toolset, the ability to fully control mobile content and performance has become imperative.
New York, NY (PRWEB) March 27, 2013
GPShopper, a leading mobile solutions company that focuses on applications and websites for retail brands, announced today the launch of Console 3.0. The console, which includes a content management system (CMS) and a reporting dashboard, offers cross-channel marketers the first comprehensive toolset in mobile, rivaling the full functionality of a large-scale digital or e-commerce platform.
Console 3.0, which provides retail clients with full control of their mobile applications and websites in real-time, allows clients to retain brand consistency across all channels while simultaneously facilitating the distribution of mobile-exclusive content. A total of 12 features can be managed, including marketing banners, product information and location-based offers and coupons. The reporting dashboard brings to market new mobile-centric, cross-channel metrics, such as location and in-store analytics. Complete analytics include both traditional e-commerce metrics applied to mobile as well as rich engagement data.
"GPShopper continues to be an innovative presence in the mobile space," Dan O'Rourke, Marketing Manager, Lunds and Byerly’s. "The new console is an excellent tool that allows existing employee resources to manage and configure most of our applications' features. This has been tremendously helpful in operationalizing our mobile initiatives without the need to develop significantly new skillsets for our team."
“Now that mobile sites and applications are a vital part of a retail marketer’s toolset, the ability to fully control mobile content and performance has become imperative,” Alex Muller, CEO, GPShopper. “We’re delighted by our clients’ reception to Console 3.0. It has truly established a new standard for managing mobile.”
GPShopper, a New York City-based company with offices in NYC and Chicago, develops mobile solutions for major retailers and brands to drive sales, increase in-store engagement and promote brand loyalty. The company’s solutions deploy a highly interactive and analytics-based approach to mobile commerce, loyalty, merchandising and marketing. Clients include Express, Best Buy, bebe, Lunds and Byerly’s, The North Face and F. Schumacher & Co., among others. GPShopper’s applications and mobile websites have won awards from the National Retail Foundation (NRF), Direct Marketing Association (DMA), eTail, AT&T and Intel for excellence in mobile innovation. The company has also been featured for its mobile retail platform in The Wall Street Journal, The New York Times and USA Today, and on Good Morning America and ABC News. To learn more, please visit http://www.gpshopper.com.