BTD Exhibits MDF Finishes at GlobalShop 2013 Chicago

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BTD Wood Powder Coating specializes in powder coated MDF and enjoys a strong foothold in the Point-of Purchase (POP), shopper marketing, and retail display markets. This month, BTD announced that it will exhibit its powder coated MDF finishes in an all-new display at GlobalShop 2013 in Chicago.

Multicolor Store Fixture

“We wanted to demonstrate how our company can benefit retail display and POP customers with unique shapes, designs, and colors that are difficult or impossible to achieve with other wood finishes."

BTD Wood Powder Coating specializes in powder coated MDF and enjoys a strong foothold in the Point-of Purchase (POP), shopper marketing, and retail display markets. This month, BTD announced that it will exhibit its powder coated MDF finishes in an all-new display at GlobalShop 2013 in Chicago.

GlobalShop is the largest annual retail design and shopper marketing event in the world. Founded in 1993, GlobalShop has seen annual growth of 11% over the past two years and is an important event for all involved in the industry (data source: GlobalShop). Considering the show’s scale and focus on one of BTD’s core markets, BTD management felt it was important to exhibit its wood powder coating technology at GlobalShop this year.    

In fact, the event is so successful for BTD that the firm decided to display in two separate locations; one location will show the MDF finish samples and can be found in The Materials Pavilion. A separate, larger location (Booth 4600) will showcase an entirely new exhibit developed and produced by BTD. Both exhibits are in the main GlobalShop location at McCormick Place in Chicago.

Heidi Hansen, Business Development with BTD Wood Powder Coating, discusses the inception of the all-new GlobalShop display. “We wanted to demonstrate how our company can benefit retail display and POP customers with unique shapes, designs, and colors that are difficult or impossible to achieve with other wood finishes. Further, we incorporated design elements and finish samples that can become engaging real world discussion items-- we know it will excite attendees and spur creative ideas. BTD will also be showing two brand new powder coated wood finishes that will revolutionize smoothness capabilities.” The exhibit will feature organic shapes, a mix of eye-catching colors, and design elements that showcase powder coated wood as a compelling alternative to other MDF finishes.

BTD Wood Powder Coating, Inc. is a full service wood powder coating company based in Brainerd, MN. The company specializes in MDF components for such industries as office and healthcare furniture, point of purchase displays, and many other applications requiring a durable and high quality wood finish. BTD manufactures all of its products at its advanced facility in Brainerd and ships to businesses throughout the United States and Canada.

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Clint Ellenberg
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