Forbes Consulting Group’s CEO Dr. David Forbes Presents at Inaugural Insight Innovation Exchange Conference in Sao Paulo

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Forbes Consulting Group, the leading market research company that directly accesses and explains consumers’ authentic emotional reactions, today announced that CEO Dr. David Forbes spoke at the Insight Innovation Exchange (IIeX) conference March 25-26 in Sao Paulo, Brazil. Dr. Forbes discussed strategies for incorporating applied neuroscience with crowdsourcing to help companies better understand the sensory-emotional experiences that consumers have with their brands.

What: CEO Dr. David Forbes of Forbes Consulting Group presented: “Applied Neuroscience Meets Crowdsourcing: MindSight® Emotional Ethnography”        

In his presentation, Forbes explained how to leverage applied neuroscience in the form of a rapid exposure/rapid response technique that gets data directly from the emotional brain, and describe the use of “big data” mathematical analytic procedures to process emotional data from thousands of respondents, viewing thousands of images, and reduce this data to key “themes” in emotional experience. The presentation included a range of themes discovered in the emotional experience of living in different lifestyle moments across diverse cultures.

When: March 25, 2013, at 2:20 PM CST

Where: Amcham Convention Center, Sao Paulo, Brazil

Why: The IIeX São Paulo conference will provide an excellent overview of new developments in the consumer insights and marketing research space. The fast-paced, intensive program allows attendees to explore regional and global cutting-edge innovation in the industry over two days. Conference attendees will leave ready to implement new technologies and best practices. For more information, please visit http://www.iiex-saopaulo.com

About Forbes Consulting Group
Founded in 1985 and based in Lexington, Massachusetts, the Forbes Consulting Group is a strategic and innovative market research company providing clients with deeper levels of insight about emotions and motivations - and helping them gain strategic market advantage on the strength of these insights. In its 28-year history, Forbes Consulting Group has become a valued resource for Fortune 500 companies. For more information, including the opportunity to receive a demo of MindSight®, the company’s proprietary applied neuroscience technology that uncovers authentic emotional insight from consumers before the rational mind can edit responses, please contact sales(at)forbesconsulting(dot)com.

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Rebecca Metz
Metz Communications
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