Internationally Renowned LA Artist Launches New Coffeegraph Exhibit

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Avi Roth’s exhibit, “Interpretations III” to open with a reception at Jones Coffee; Roasters on the evening of Saturday, April 6th, 2013.

The symbiosis between
our product and Roth’s compelling images is spellbinding and all the more extraordinary because they are made of the coffee that
we serve every day

Breaking away from accepted conventions in both technique and subject matter, Los Angeles fine artist, Avi Roth will present his inventive work Coffeegraph in an exclusive exhibit opening on Saturday, April 6th, 2013, 7:00 PM – 10:00 PM at Jones Coffee Roasters, 693 S. Raymond Ave.,Pasadena, California.The event is free and open to the public and will feature a silent auction to benefit the Armory Center for the Arts in Pasadena.

Roth masterfully manipulates coffee as his pigment to satisfy his obsession with pattern, texture, light and shadow, composing aesthetic images that capture the fleeting moments of the common subconscious. His renowned collection of work provokes the imagination.

Coffeegraph is a series of anthropomorphic images created by Roth, embodying an intriguing artistic concept that combines elements of nature, technology and the viewer’s imagination to add a bold new direction and character to the visual language of abstract art.

“After Roth’s successful event that we’d sponsored at the W Hotel Los Angeles, we’re very excited to host this exhibit on our own premises in Pasadena,” says Chuck Jones, owner of Jones Coffee Roasters.

“The symbiosis between our product and Roth’s compelling images is spellbinding and all the more extraordinary because they are made of the coffee that we serve every day.” Avi Roth is an internationally celebrated artist whose images have appeared in Vogue, Harpers Bazaar, Cosmopolitan, Martha Stewart and other prestigious fashion and design publications. Mr. Roth has undertaken to explore coffee as an art medium since 2006.

Links:
http://www.coffeegraph.com
http://www.armoryarts.org
http://www.jonescoffee.com

Media Inquiries: For more information about Coffeegraph or to schedule an interview with Avi Roth, please contact Jenelle D’Alessandro (626) 379-0292 or email: freshgreenwriting(at)gmail(dot)com.

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Jenelle D’Alessandro

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