Healthcare Data Solutions Announces Results of Physician Survey – Marketing That Makes Physicians Respond: What They Told Us

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Healthcare Data Solutions' recent survey, Marketing That Makes Physicians Respond: What They Told Us, was conducted in partnership with Revenew to shed light on Physician behavior for companies trying to market to Doctors.

Email is the preferred method of hearing about new products or services, followed surprisingly by Direct Mail...

Healthcare Data Solutions announced today results from their recent survey, titled Marketing That Makes Physicians Respond: What They Told Us. The survey, conducted in partnership with Revenew, was sent to a random sample of physicians from Healthcare Data Solutions’ PhysicianPRO® database of 1 million doctors. Nearly 600 physicians from across the country in a variety of specialities responded.

The survey focused on several marketing topics such as Messaging Effectiveness, Effectiveness of Different Marketing Techniques, How to Get the Message Through and Getting the Physician’s Attention – all to help shed light on Physician behavior for companies trying to market products and services to Doctors. Among the highlights are:

  • 55% of Physicians reported that they would most likely respond to a case study or educational material offer over other offers, including cash incentives
  • Email is the preferred method of hearing about new products or services, followed surprisingly by Direct Mail, with a Phone Call being least preferred
  • 48% of Physicians reported that they would need to be exposed to a product by various marketing channels between 3-4 times before considering it

Click here to download all questions asked of each Physician and a breakdown of their responses.

About Healthcare Data Solutions:

Healthcare Data Solutions is a leading healthcare information services company focused on building the most accurate, compliance-grade data on Physicians, Dentists, Nurse Practitioners and other Healthcare Providers, as well as Pharmacies and Hospitals. Healthcare Data Solutions provides healthcare data, physician validation programs, data processing, compliance services, web services and new customer acquisition programs for leading healthcare firms. Compliance clients can access to over 5 million healthcare provider profiles to crosswalk between government databases for accurate reporting. Healthcare Data Solutions is the fastest growing healthcare data services company in the United States on both the Inc. 5000 and Deloitte Fast 500 list in 2012. For more information, visit HealthcareDataSolutions.com.

About Revenew:

Revenew is the leader in Channel Networking™ and is the only technology platform servicing the healthcare industry that enables a network of manufacturers, resellers and industry groups to promote brands and generate demand together through distributed marketing. On Revenew’s cloud-based business networking platform, members can build target databases, access marketing content and funds online, customize and co-brand integrated campaigns and track results. It is a unique combination of distributed marketing automation, online fund management, content portal, contact management and business network – enabling all members to grow their businesses faster and easier. For more information visit revenew.com.

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Sarah Swidron
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