Crowdfunding Expert Kendall Almerico Reveals Secret To Crowdfunding Success: Building a Team

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Crowdfunding Expert Kendall Almerico, the CEO of ClickStartMe.com, recently reveals another secret to crowdfunding success in his latest video. In the recently released video available on ClickStartMe’s YouTube Channel, Almerico explains that crowdfunding projects built by a team of people, rather than one individual, have a greater chance of success.

Crowdfunding Expert Kendall Almerico

Crowdfunding Expert Kendall Almerico

We all have a buddy with 2,000 Facebook “friends” who posts what he ate for breakfast every day and nobody cares. That guy is probably not a good teammate."

Crowdfunding Expert Kendall Almerico, the CEO of ClickStartMe.com, recently reveals another secret to crowdfunding success in his latest video. In the recently released video available on ClickStartMe’s YouTube Channel, Almerico explains that crowdfunding projects built by a team of people, rather than one individual, have a greater chance of success.

“Most people try to fund crowdfunding projects on their own, and many are successful,” Almerico says. “Taking the initiative and showing off your entrepreneurial spirit is all well and good, but building a team to help gives a greater chance at success.”

Almerico notes that crowdfunding projects involving a team typically raise more money, and have a better chance of success faster than their individual counterparts. “Given that crowdfunding projects are often primarily funded by friends, family and those within the creator’s sphere of influence, having a team means more friends, family and others to ask for donations,” the crowdfunding guru points out. “Logically, the more people involved with a project, the more people who can be approached about funding, and the greater likelihood of success.”

From his latest video, here are Almerico’s five tips to building a good crowdfunding team:

1.    Pick teammates with a large network. Who brings the most Facebook friends, Twitter followers and LinkedIn connections to the table? That person is a good teammate. Who has a large e-mail list they can blast out information to in a short period of time? Your new teammate, that’s who.

2.         Pick teammates who know how to use social media and who are online a lot. “We all have a buddy with 2,000 Facebook “friends” who posts what he ate for breakfast every day and nobody cares,” Almerico notes. “That guy is probably not as good as the friend who has 500 Facebook friends, but they all engage in daily conversations with her.” Almerico points out that a teammate with 10,000 Twitter followers who never tweets, is not as good as someone who has 500 Twitter followers and actively tweets, retweets and follows Twitter on her cell phone all day long.

3.         Beware of overlapping networks. That friend who has the same Facebook friends as you is probably not the best teammate, at least, not in terms of broadening the network of possible supporters. Look for teammates who have new groups of people they can bring to the table, to supplement the networks already tapped.

4.         Bring in teammates who will actually help. That woman with 500,000 Twitter followers who is a neighbor’s best friend’s mother-in-law’s acquaintance? Is she a good crowdfunding teammate? Probably not, she is somehow engaged in the process. She may have access to a lot of people, but will she have any reason to help the project? Will she interact with her followers for the project, or just post something once (hopefully) and then ignore it? The best teammates are those who will work their contacts and follow up with them for the good of the project.

5.    Create a game plan and stick to it. Teamwork involves everyone pulling their weight, and sticking to a plan. Before launching the crowdfunding project, divide up the responsibilities and get organized. Be sure everyone knows what they are supposed to do and when they are supposed to do it. Then, be sure to follow through with the game plan.

Crowdfunding expert Kendall Almerico is the CEO of ClickStartMe.com, the rapidly growing crowdfunding site that “puts the fun in crowdfunding” and is a JOBS Act expert. Kendall Almerico is available for interviews, media appearances and speaking opportunities about any aspect of crowdfunding.

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