AutoTex PINK Represented at 2013 New York International Auto Show

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President Paula Lombard asked to speak on Women’s Automotive Association International Panel on ‘The Woman Car Buyer’.

“Women buy MORE than half of all new cars in the U.S. and influence 80% of all car purchases, yet they still feel they are not respected by automotive dealerships and other auto service centers,”

AutoTex PINK, the windshield wiper blade that is working to “Wipe Out Breast Cancer,” has announced that President Paula Lombard, will be speaking on a panel at the New York International Auto Show. The panel is set to take place on March 28, 2013 at 8:30 am at the Jacob Javits Convention Center. In addition to being one of the world’s greatest public shows, the NYIAS has expanded its range of world class events to include over 100 conferences, industry forums, panels, and education sessions during its’ preview week.

WAAI’s panel on “The Woman Car Buyer” is to be sponsored by Mercedes-Benz USA, LLC; The New York International Auto Show, Northwood University; and moderated by Glenn Pasch of PCG Digital Marketing. The panel of experts will discuss “the soaring economic power of women today, the challenges they face in the marketplace, and better ways to communicate and connect with them today and in the future.”

“We are excited to be a part of the WAAI panel at the New York International Auto Show,” said Paula Lombard, founder of AutoTex PINK windshield wiper blades. “Parent company of AutoTex PINK, WEXCO Industries is a certified Women’s Business Enterprise National Council (WBENC company) and a member of the Car Care Council Women’s Board, we recognize the important role women play in today’s economy. This panel is a perfect example of where we stand as a growing brand.”

“Women buy MORE than half of all new cars in the U.S. and influence 80% of all car purchases, yet they still feel they are not respected by automotive dealerships and other auto service centers,” Lombard said. “This panel will help businesses do a better job of reaching out to women which will help them harness that buying power.”

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About AutoTex PINK: AutoTex PINK is a division of WEXCO Industries, Inc., a certified WBENC (Women’s Business Enterprise National Council) company that is one of the nation’s leading global supplier of OEM quality windshield wiper blades, auto parts and accessories. A portion of the sales of AutoTex PINK windshield wiper blades goes to the National Breast Cancer Foundation and the Breast Cancer Society of Canada. For more information, visit http://www.autotexpink.com or call 800.692.3962.

About Women’s Automotive Association International:
Founded in 1995, WAAI centers its efforts on recognizing the achievements of women in the automotive industry, providing networking and relationship-building opportunities, and encouraging growth through mentoring, educational endeavors and scholarships.
For additional information on the WAAI, visit http://www.waai.com

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Aimee Rothstadt
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