iRunway Hires New Vice President of Sales; Set for Expansion in East Coast

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iRunway, a technology research firm specializing in patent litigation and licensing, announced today that Robert L. Cantrell has joined the company as Vice President of Sales. The firm also opened a new office in the Washington DC area to address the growing client needs in that region.

iRunway, a technology research firm specializing in patent litigation and licensing, announced today that Robert L. Cantrell has joined the company as Vice President of Sales. The firm also opened a new office in the Washington DC area to address the growing client needs in that region.

Cantrell brings 20 years of experience in sales and business development in the intellectual property industry to enhance the company’s business pursuit efforts. Cantrell’s primary role will be to help build the sales function of the company and strengthen its visibility in the patent litigation and licensing marketplace.

“Robert Cantrell is a seasoned executive and has very good knowledge of the IP litigation and monetization needs of companies,” said Dallas Martin, Senior Vice President of Sales and General Counsel, iRunway. “His relationship with law firms and technology corporations will make him an invaluable member of the iRunway team and help spearhead the company’s next phase of growth.”

Prior to joining iRunway, Cantrell was Principal at his consulting firm, Strategy Innovators/Center for Advantage. He also served as an IP Strategist at Think IP Strategy, where he led business development and consulting for the company. Robert has held key executive roles at CPA Global, Landon IP, IP.com, Manning & Napier and Thomson Information. Cantrell has authored two books on IP strategy: Outpacing the Competition: Patent-Based Business Strategy, which explores the business dynamics behind creating, acquiring, advancing, and defending patentable assets, and The Defense of the Mieza HChip: Intellectual Property Strategy for Hi-Tech Companies. He has several publications and blogs to his credit with an avid readership. Cantrell has conducted workshops on competitive intelligence and patent strategies while serving on the faculty of Patent Resources Group. In addition, Robert was an infantry officer with the Army 101st Airborne Division (Screaming Eagles) and 11th Group Forces (Reserve). He received a bachelor’s degree from Duke University and an MBA from Edinburgh Business School.

“The patent ecosystem has recently seen a shift with more companies trying to utilize their patent assets for various forms of value creation. iRunway has superior technical capabilities and an exceptional track record of success in helping patent owners understand the value and impact of their portfolios, and law firms win in patent litigation. I am extremely excited to be a part of iRunway and help contribute to its growth,” said Robert Cantrell, Vice President – Sales, iRunway.

iRunway uses intricate product and source code analyses, as well as sophisticated valuation models, to enable clients to identify and isolate critical technical and financial evidence to support theories of infringement/non-infringement, validity/invalidity and damages, thus improving licensing and litigation outcomes. iRunway has helped its clients achieve over $750 million in favorable settlements and jury verdicts in patent cases.

About iRunway
iRunway helps corporations and law firms unlock and protect the value of patents by combining technology expertise with practical business insight to understand and exploit patent portfolios and improve litigation outcomes. For more information on the company’s consulting model and in-depth analyses, visit http://www.i-Runway.com.

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George Shea
Shea Communications, LLC
(212) 627-5766

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