EcoFoil® Creates Product and Application Videos as an Educational Resource for Customers

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EcoFoil, a manufacturer of reflective insulation, develops a series of videos highlighting installation and alternative uses of its products.

image of EcoFoil Double Bubble Foil Insulation

EcoFoil Double Bubble Foil Insulation

We’ve found that customers really appreciate video demonstrations, particularly for new applications like pole barn insulation.

While EcoFoil reflective insulation products are becoming increasing popular with consumers interested in adding eco-friendly insulation in their homes, the company is also finding new markets in industries using the products in different applications. The Iowa-based company is building on those trends by creating a series of videos to demonstrate its most popular products, including attic radiant barrier and under slab insulation.

“Our EcoFoil website offers plenty of information about our products, but we’ve found that customers really appreciate video demonstrations, particularly for new applications like pole barn insulation,” said Kati Davis, EcoFoil’s Merchandise Manager. “Videos help not only communicate the benefits of EcoFoil, they make it easier for customers to follow installation instructions.”

The eco-friendly and cost-effective EcoFoil line is designed to keep areas cool in the summer and warm in the winter, yet differ from other energy efficient products because they actually stop up to 97% of radiant heat transfer; other insulation products such as cellulose and fiberglass only slow down the transfer of heat.

The products were initially designed for home use, but the company’s website now features an “Applications & Uses” area that highlights its traditional uses such as basement wall insulation and attic insulation, plus new applications like insulating water heaters and mini storage unit insulation. The “Product Videos” area of the website features several videos about how the products work and how to install them. The company also has a blog that features information on its products and uses.

“We’ve recently added lots of great consumer-friendly information to our website,” said Davis. “We have a sales team that’s available by phone if customers need advice, but having the website as a platform to actually show our products and how to use them has been extremely helpful for customers that might be unsure of what they need.”

EcoFoil can be purchased online at EcoFoil.com and by calling 888-349-3645.

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About EcoFoil

EcoFoil® is a leading supplier of radiant barrier and foil bubble insulation. Products are manufactured in the USA and Canada exclusively - we do not sell radiant barrier product imported from Asia. EcoFoil is a division of Clickstop, Inc., located in Urbana, Iowa. Clickstop was founded in 2005 as a manufacturer's representative and distributor of building materials to customers in the Midwest. The company expanded to develop an e-commerce business and now sells EcoFoil direct to customers in all 50 states and internationally through our website, EcoFoil.com. Clickstop has earned an A+ Rating from the Iowa division of the Better Business Bureau.

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Lisa Kirchhoff
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