With Galveston re-emerging as a top travel and cruise destination, we thought it only fitting to draw on our roots and embrace this song within our marketing efforts.
Galveston Island, TX (PRWEB) March 28, 2013
The world-famous country music song “Galveston” made popular by Glen Campbell in 1969 has been remade once again – this time in a marketing campaign for the Texas beach town the song was named after.
The Galveston Island Convention & Visitors Bureau has purchased the rights of the song for use in its upcoming summer tourism promotions with hopes it will encourage travelers to not only “dream of Galveston” as the lyrics say – but visit.
“The ‘Galveston’ song is so iconic world-wide, and to many people, it is already considered an anthem for the island,” said Galveston CVB Marketing Director Melody Smith. “With Galveston re-emerging as a top travel and cruise destination, we thought it only fitting to draw on our roots and embrace this song within our marketing efforts.”
The Galveston CVB’s version of “Galveston” is an upbeat, modernized tune featuring vocals, acoustic guitar and drums. It will be heard in a variety of marketing efforts put out by the tourism bureau this year, including television, radio and online advertisements as well as social media promotions.
The song, written by Jimmy Webb, is also featured in the island’s 2013 Official Tourism Video that was released today. To view the video, click here.
Meanwhile, the Galveston CVB is hoping the updated “Galveston” song will bring attention to much bigger updates on the island, which has gone through an enormous makeover in the five years since Hurricane Ike struck the Gulf Coast in September 2008.
Over the last three years, Galveston – located 50 miles south of Houston – has reemerged as a major cruise destination, with four cruise lines currently sailing from the Port of Galveston, including Disney Cruise Line, Carnival Cruise Lines, Royal Caribbean and Princess Cruises.
The island is also a popular travel destination in its own right, known for its Gulf beaches, downtown historic district and attractions like the new Galveston Island Historic Pleasure Pier, Moody Gardens and Schlitterbahn Waterpark. Since 2010, Galveston has invested more than $125 million in new and improved attractions. In 2012, Galveston hotels experienced their best summer tourism season on record, generating $55.3 million in June, July and August.
For more about Galveston, visit http://www.galveston.com.