Extra Virgin Olive Oil Producer, Bellucci Premium, Reacts to Rise in Soybean Substitutes

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Regarding an article published by the Olive Oil Times detailing the increase in soybean oil substitutes, Bellucci Premium, a leading producer of extra virgin olive oil, affirms the importance of maintaining a united front in the industry.

On March 27, Natalie Sexenian, the marketing manager for extra virgin olive oil producer Bellucci Premium, responds to the rise in production of soybean oil.

According to the Olive Oil Times, many businesses are looking into producing oils with genetically engineered fruits and vegetables. The article says one of the biggest problems for olive oil now is the influx in production of soybean oil.

“As a cheaper substitute, some companies are attempting to genetically produce soybean oil with a high oleic acid content,” Sexenian says. “Oleic acid is one of the natural components of olive oil, which makes it a highly coveted health commodity. Many consumers in lower income countries will flock to the cheaper oil.”

However, the article says the olive oil industry is riddled with internal fighting. Producers in North America are quarreling with manufacturers in Europe and North Africa.

“As the economy continues to dwindle, it would be extremely unwise for olive oil producers to continue fighting and releasing propaganda to belittle rivals,” Sexenian says. “We need to band together and represent a united front against the attack of cheaper olive oil substitutes like soybean oil and coconut oil.

Sexenian says the International Olive Council also really needs to moderate the internal behavior better. “The International Olive Council really needs to pick up the slack and regulate all of this bickering,” Sexenian says. “Our extra virgin olive oil supply has been already diminished due to drought and hail. We need to focus on the real problem here. The production of soybean oil could affect us all.”

Bellucci Premium Toscano extra virgin olive oil uses olives that are grown on the beautiful landscapes of Tuscany, and maintained by 3rd and 4th generation farmers. Bellucci offers three different types of oil, including an organic option, that offers a mild peppery flavor and fruity undertones that will satisfy any palate. The third type of oil Bellucci offers is the world’s finest Italian extra virgin olive oil, grown only by Italian growers in many different regions of Italy.
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Scott Darrohn
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