Wetpaint Moms and 2 Haute Chicks Announce Collaboration

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Wetpaint Moms, a lifestyle website for millennial moms, and 2HauteChicks, a forum for fashion savvy working moms, have formed a collaboration to address topics relevant to millennial working moms. One of the first topics will be “Nanny Diaries,” a 2HauteChicks series that chronicles the ups and down of having a nanny.

Our readers are multi-faceted and are not simply defined by their kids, they are passionate about fashion trends, entertainment news and beauty & style.

Wetpaint Moms, a lifestyle website for millennial moms, and 2HauteChicks, a forum for fashion savvy working moms, have formed a collaboration to address topics relevant to millennial working moms. One of the first topics will be “Nanny Diaries,” a 2HauteChicks series that chronicles the ups and down of having a nanny.

Co-Founder, Rahsaana Allen, Managing Attorney of law firm, Nella Law Group, APC and Co-Founder, Natasha Shum-Walton, Senior Counsel at HBO, recognized the benefits of partnering with Wetpaint Moms and are excited about the new project. Rahsaana offered, “Our readers are multi-faceted and are not simply defined by their kids, they are passionate about fashion trends, entertainment news and beauty & style. That’s why we are so excited about this collaboration with Wetpaint Moms, because there is so much cross-over.”

Natasha added, “We are millennium moms. So we write content that speaks to us and that resonates with our readers.”

Leslie Pandey, Senior Editor at Wetpaint Moms, was particularly excited about the collaboration because of their first topic, “We do not currently cover the challenges working professional moms face with childcare, so the Nanny Diaries series perfectly filled that void.”

Look for the first article in the Nanny Diaries series to be released by the end of March, 2013.
Created in October 2012 by Wetpaint (http://www.wetpaint.com), Wetpaint Moms keeps millennial moms in-the-know on everything they care about. Between family and work, how else are they supposed to keep up on the newest skin care techniques, or other hot books (you can only re-read Fifty Shades so many times), or the latest celebrity kid news? Basically, it’s a place moms can slip into — like a fabulous pair of shoes — even if only for a few minutes a day.

2HauteChicks was launched in January 2013 by two successful Los Angeles based attorneys as a lifestyle website for other fashion-savvy women that juggle children, husbands, homes and demanding careers. http://www.2hautechicks.com is headquartered in Los Angeles, CA.

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