New York (PRWEB) March 28, 2013
Aerify Media (http://www.aerifymedia.com) won “Best in Category” at the AWNext: Data & Analytics competition at Advertising Week Europe 2013 in London last week. As part of the competition, 16 global startups in different categories were selected to present on how their business solves a major pain point for marketers.
Aerify Media founder and CEO Andreas Vagelatos presented his company’s unique approach to helping advertisers and agencies take a low-risk approach to investing in new and innovative advertising formats. Specifically, Vagelatos illustrated the scale and insights available when taking a data-enabled approach to multi-screen advertising. Aerify's platform manages customized performance metrics and first-party data targeting across display, mobile and tablet, and offers reporting across the entire buy. This allows for optimization in the mediums that best suit the campaign's objectives.
“It is expensive for agencies to test new formats, such as social video, and very difficult for them to gauge performance,” said Vagelatos. “We mitigate that risk. Aerify Media’s platform, analytics and media buying strategy lets you interact with these new formats on a performance basis.”
In announcing Aerify Media as the winner, the judges noted the company’s ability to manage flexible KPIs, ability to offer scalable products and their cutting-edge approach to new advertising formats.
About Aerify Media
Aerify Media is a cross-platform media company and mobile marketing innovator helping advertisers, ecommerce businesses and developers thrive in an evolving mobile marketplace. For more information, visit http://www.aerifymedia.com.