Getting the right hypnotherapy education is crucial to stay in practice, says the Surrey Institute of Clinical Hypnotherapy

In a recent study about Hypnotherapy education, the importance of self belief and the ability to market themselves was described as crucial for success.

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Paul Howard hypnotherapist - anxiety specialist

I firmly believe that the reason so many of our students go on to run successful practices, is that we give the students the benefit of our experience.

Wallington, Surrey (PRWEB UK) 31 March 2013

The Surrey Institute of Clinical Hypnotherapy surveyed a selection of its former students from the last ten years. There was two aspects that were highlighted by the practitioners as highly significant. The first particularly by ex students that had been practising for a number of years, was the need to have self belief. The second, was that they felt that their hypnotherapy education would not have been complete without the marketing knowledge they received on the course.

Out of the students surveyed, 60% believed that at the end of the hypnotherapy training they felt more confident, more able to deal with confrontation, had an improved self-image and generally felt more relaxed about life. So their self belief was dealt with during the course.

Over 70% of the students that were in full-time practice, said that the optional hypnotherapy marketing module, provided by the Surrey Institute of Clinical Hypnotherapy, was crucial in creating a busy, profitable practice.

One former student said “I had a background in marketing. However, promoting yourself as a hypnotherapist is a very different ball game to corporate type marketing. For one thing, you just don’t have the budget. The marketing module showed me how to promote my practice on a shoe string. The innovative ideas have kept me in a steady stream of clients. All you have to do is to remember to actually put them into practice.”

Paul Howard, Marketing Director for the National Council for Hypnotherapy. and Institute Director, said “I firmly believe that the reason so many of our students go on to run successful practices, that are both rewarding and sustainable, is that in the marketing module we give the students the benefit of our experience at running a busy practice. A practice that we have run for 12 years. We have made lots of mistakes over those years and some have been very expensive.”

The Surrey Institute of Clinical Hypnotherapy work with students from around the country because they recognise the value in a practical approach.

Hypnotherapy is by definition a practical business. The marketing module is specifically designed to ensure that their students get a steady stream of clients because, no matter how good the therapist is, if they don’t see any clients they won’t stay in practice very long.

Paul Howard is a trainer and practising hypnotherapist at The Surrey Institute of Clinical Hypnotherapy in Wallington, Surrey, UK. He has completed over 12,000 client hours and he is also the Marketing Director for the National Council for Hypnotherapy. He has helped thousands of therapists to build their practice in hard times as well as boom periods.

The Surrey Institute of Clinical Hypnotherapy run intensive and weekend hypnotherapy diploma courses throughout the year. Their courses are always done in small groups and The National Council for Hypnotherapy, the première hypnotherapy governing body in the UK, externally accredits the diploma.


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