(PRWEB UK) 30 March 2013
Hairtrade, the UK's leading retailer of human hair extensions, hair care and beauty products has recently extended its hair care range after sales increased during the first quarter of the year.
The newest addition to the range is a collection from Pureology. Created specifically for professional colourists and their clients, Pureology is a brand unlike any other. Its highly concentrated no sulfate shampoos and its exclusive ‘AntiFadeComplex’ help colour treated hair retain its vibrancy whilst its Vegan, Dual Benefit Formulas provide custom care for every hair type.
The stand out feature of Pureology is its special care for coloured hair. The ‘AntiFadeComplex’ consists of an exclusive blend of potent antioxidants and full spectrum UVA/UVB sunscreens including Heliogenol and Vitamins C and E. These ingredients defend hair against free radical damage to help optimize colour retention and protect from harsh environmental factors.
Keven Kou, Managing Director at Hairtrade commented, “We have been looking to extend our hair care range since sales increased early this year. We found that customers are looking for specialised products, and in particularly those for colour treated hair and blonde hair to help keep it vibrant between salon visits.”
The new range available at Hairtrade.com consists of shampoos, conditioners, masks, oils, styling and heat sprays as well as specific treatments.
The Pureology Perfect 4 Platinum range cares for highly-lifted blonde hair and consists of a sulphate free shampoo, an intense conditioner and a Miracle Filler which is a daily leave-in treatment that leaves blonde hair feeling soft, shiny and up to 78% stronger after one application.
Meanwhile, the Pureology Essential range is aimed for damaged hair and includes a sulphate free repairing shampoo, a nourishing conditioner with AntiFadeComplex, a split end correcting treatment to seal split ends whilst protecting colour vibrancy and an Instant Repair leave in conditioner.
The range also consists of a collection for dry hair (Pureology Hydrate); a collection for volumizing as well as Pureology Precious Oil range – a replenishing system including shampoo, conditioner and caring oil.
The Pureology range is available from Hairtrade now.
Established in 2005, Hairtrade (owned by I&K International Limited) is now one of the leading distributors of online hair care and beauty products across the UK and Europe. Hairtrade provides a wide range of hair extensions, hair care products and hair electrical brands.
Hairtrade provide a wide range of 100% human hair extensions mainly, human hair weaves, I&K clip in Hair Extensions and pre-bonded hair and European hair extensions. Among its top brands are I&K 100% Human Hair and Remy Hair, Top Model and Jessica Simpson hair. In addition to its 100% human hair extensions the company also provides synthetic hair extensions, wigs, hairpieces, hair extensions accessories and tools, as well as an extensive range of hair care products from brands such as Tigi, Loreal, Schwarzkopf, Goldwell, Matrix, Fudge, Keune, Sexy Hair and many more.