White Paper Explains Performance Advertising Benefits for Business-to-Business Marketers

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TW Networks, a division of Boston-based marketing services firm Tiziani Whitmyre, Inc., has released a white paper that introduces the benefits of performance advertising for business-to-business (B2B) marketers. The paper, “Performance Advertising: How Business-to-Business Marketers Can Benefit from a New Pay-for-Performance Strategy,” explores how this new model exceeds the capabilities of traditional advertising for companies focused on lead generation and demand creation.

How Business-to-Business Marketers Can Benefit From a New Pay-For-Performance Strategy

How Business-to-Business Marketers Can Benefit From a New Pay-For-Performance Strategy

The paper reviews how performance advertising changes the whole dynamic of online advertising... Instead of purchasing ad space based upon desired locations and ad frequency, marketers now can buy actual results.

TW Networks, a division of Boston-based marketing services firm Tiziani Whitmyre, Inc., has released a white paper that introduces the benefits of performance advertising for business-to-business (B2B) marketers. The paper, “Performance Advertising: How Business-to-Business Marketers Can Benefit from a New Pay-for-Performance Strategy,” explores how this new model exceeds the capabilities of traditional advertising for companies focused on lead generation and demand creation.

“The paper reviews how performance advertising changes the whole dynamic of online advertising,” said Rick Whitmyre, TW Networks president. “Instead of purchasing ad space based upon desired locations and ad frequency, marketers now can buy actual results.”

The paper defines the performance advertising model, reviews its strengths and applications, and provides case studies of companies that have successfully employed the strategy. It also discusses how the approach enhances marketing measurement and evaluation.

“In the paper, we describe how performance advertising provides marketers with insights that surpass traditional Web metrics — enabling measurements such as qualified lead generation and prospect conversion rates. These metrics permit marketers to perform real-time campaign customization and more accurate ROI calculation,” said Whitmyre.

Download a free copy of “Performance Advertising: How Business-to-Business Marketers Can Benefit from a New Pay-for-Performance Strategy” at: http://www.twnetworks.com/white-papers/performance-advertising.asp or call 781-793-9380.

About TW Networks
TW Networks (http://www.twnetworks.com) is the leader in online business-to-business (B2B) performance advertising. It is the only marketing firm that operates performance-based B2B networks reaching markets such as industrial automation and processing, OEM manufacturing, medical devices, pharmaceuticals, life sciences, utilities, oil and gas, logistics and supply chain, and electronics. The company offers a comprehensive portfolio of services that covers every step of the performance marketing process, including network and campaign development, commission structures, publisher and advertiser recruitment, network management, and creative services, plus campaign analytics, measurement, and optimization.

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Don Goncalves
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