Just as our retail industry readers are utilizing multiple channels to connect with their customers, we’ve worked hard to be on the cutting edge of social media, video and data-rich pieces, to create content that reflects today’s omnichannel marektplace.
(PRWEB) March 29, 2013
Retail TouchPoints (RTP), the industry’s go-to source for the latest trends and best practices in customer engagement strategies, today announced major milestones in the publication’s digital presence.
Highlighting the impressive growth metrics for Retail TouchPoints, the web site recently surpassed 1 million page views, posted 60% growth in traffic on a monthly basis for the past quarter, and recently topped 10,000 followers on Twitter.
Now in its 5th year, Retail TouchPoints has been an innovator in digital media, and an increasingly valuable resource for the retail industry. The Retail TouchPoints brand incorporates a weekly newsletter, a blog, custom research reports, online events, and a content-rich web site featuring daily news updates and interactive interviews.
Just as the power of social media, mobile devices and tech-savvy shoppers have revolutionized the retail world in recent years, RTP has capitalized on the trend, producing impressive results.
“We are very proud of the success of Retail TouchPoints, but more so the impact our content has in serving the retail industry,” said Debbie Hauss, Editor-in-Chief of Retail TouchPoints. “Just as our retail industry readers are utilizing multiple channels to connect with their customers, we’ve worked hard to be on the cutting edge of social media, video and data-rich pieces, to create content that reflects today’s omnichannel marektplace.”
Tracking the analytics behind Retail TouchPoints’ impressive growth highlights the brand’s success in using new mediums. For example:
- 13% of the site traffic was driven from social media (Twitter, LinkedIn, Facebook)
- 15% of site traffic landed in the Retail TouchPoints Resource Center (educational information, white papers/E-books/webinars)
- 10% of traffic came from mobile devices
- 11% of traffic viewed the TouchPoints TV section (podcasts, video interviews)
Retail TouchPoints, a division of G3 Communications, is an online publishing network for retail executives, with content focused on optimizing the customer experience across all channels. The Retail TouchPoints network is comprised of a weekly newsletter, insightful editorial blog, special reports, web seminars, exclusive benchmark research, and a content-rich web site featuring daily news updates and multi-media interviews at http://www.retailtouchpoints.com. The Retail TouchPoints team also interacts with social media communities via Facebook, Twitter and LinkedIn.